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latin "to make common"
the relational process of creating and interpreting messages that elicit a response |
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| messages travel through different mediums such as |
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| visual communication (art, architecture) |
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| interpretation of messages |
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| what you said, what you meant |
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| show the importance of relationship by communication |
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| explicit theories (formal theories) |
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not casually constructed or developed
systematic thoughts that work together |
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| A theory is a system of assumptions, accepted principles, and rules of procedure devised to analyze, predict, or otherwise explain the nature or behavior of a specified set of phenomena. |
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| A theory is an explanation for |
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a fact
an experiment
research findings
reality
true or false |
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opinions
preferences
perceptions |
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| most research begins with |
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| social sciences (soft/more difficult) |
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obervation
identification
description
experimental investigation |
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| Science starts with hunch, then |
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| standard reference, not exposed to experimental treatment |
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| quantative research methods |
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| if (stimulus/cause) --> then (response/effect) |
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| people conducting experiments don't know who is in that group |
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| interpretations vary according to |
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| interpretive studies have _________ instead of laws |
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| interpretive studies are _________ not objective |
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| interpretive studies have ________ instead of determinism |
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| use as few words as possible... using the appropriate amount of words |
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| Scientific Theory side of chart |
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explanation of data
prediction of future
relative simplicity
testable hypothesis
practical utility
quantitive research |
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| interpretive theory side of chart |
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Understanding people
clarification of values
aesthetic appeal
community of agreement
reform of society
qualitative research |
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| qualatative research methods |
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textual analysis (content analysis)
ethnography (dances with wolves) |
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| not expressed, but mutually understood |
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| to articulate or express an interpretation or perception |
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| to articulate or express a different interpretation or perception |
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| related, associated in time or space (causation) |
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| how do people know what they know? |
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| communication within yourself |
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| long, continuous ways of thinking |
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| SocioPsychology Tradition |
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Social Science
-objective
-scientific
-empericism |
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SocioPsychology tradition
CARL HOVLAND |
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attitude change
persuasion
cause and effect of messages
who said what to whom with what effect? |
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SocioPsychology Tradition
credibility |
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| more persuasive (believability) |
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SocioPsychology Tradition
sleeper effect |
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when something changes over time
...(ex) Napoleon Dynamite
we forget where we heard it from but remember what was said |
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| Father of Cybernetic Tradition (artificial intelligence) |
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| Hired to make telephone service better by Belle Tele Co. |
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| First model of human communication |
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*Warren Weaver
messages
source---------->receiver
n o i s e |
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| Second Law of Thermodynamics |
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certainty---->uncertainty (entropy)
organization---->chaos |
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people who study english, lit, speech
A. Speech distinguishes human from animals
B.Public Speaking is important in Democracy |
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sign (naturally selected or associated)
symbols (have to be learned) manmade/created/alphabet |
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-scientific or interpretive
-a culture's language, how you think and act
-Cultural Tradition |
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Frankfurt, Germany... School of Thought
Examining works of Carl Marx
-Socialism
-Communism
-Marxism |
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| Dif people's stories, interpretations not always told. |
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