Term
|
Definition
| Dean Eneritus of the Annenberg School for communication at the University of Pennsylvania, founder of the cultural environment movent, & champion of cultivation theory |
|
|
Term
| Cultural indicators project |
|
Definition
| the systemic tracking of changes in the television content & how those changes affect viewers preception |
|
|
Term
|
Definition
| the overt expression or threat of physical forced as part of the plot |
|
|
Term
|
Definition
| a person who watches up to two hours of tv per day |
|
|
Term
|
Definition
| a person who watches at least four house of tv per day |
|
|
Term
|
Definition
| the difference in the percent giving the 'television answer' within comparable groups of light & heavy viewers |
|
|
Term
|
Definition
| the cynical mindset of general mistrust of others suscribed to by heavy television viewers |
|
|
Term
|
Definition
| the blurring, blending, & bending process by which heavy viewers develop a common socially conservative outlook through constant exposure to the same images and labels. |
|
|
Term
|
Definition
| process by which congruance of symbolic violence on tv & real life experiences of violence amplifies the fear of a mean and scary world. |
|
|
Term
| Michael Morgan and James Shanahan |
|
Definition
| communication researchers and cultivation theory advocates from the university of Massachusetts at Amherst and Cornell University, respectively who have cataloged and systematicall responded to the various criticism of cultivation theory |
|
|
Term
|
Definition
| a statistical procedure that blends the results of multiple empirical & independent research studies empirical & indepenent research studies exploring the same relationship between two variable (e.g. television vewing & fear of violence) |
|
|
