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Worth of entire firm.
(Share price x # of shares) |
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| Market cap/After tax earnings |
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| A command search engines respect to not include a website in searches |
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| Exists when a firm can spread costs across increasing units of production. |
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| rough definition: (money coming in) |
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| Google's Revenue comes from 4 main sources |
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Definition
1. Google websites
2. Ads on network
3. licensing
4. Google enterprise products |
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| Natural/Oraganic Search determined by... |
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Definition
| ...Page Rank (# of links to a page determines popularity) |
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| ... Maximum cost per click and Quality score |
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| Search engine optimization to increase organic rank |
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| Quality Score determined by 4 main factors.. |
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1. CTR
2. overall history of keyword
3. ad text relevance
4. user experience on landing page |
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| Choosing to advertise for one specific type of IP address |
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| 4 types of Click Fraud... |
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Definition
1. Enriching
2.Depleting
3.Disbarring
4. Impression Fraud |
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| 3 Kinds of Enriching Click Fraud... |
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Definition
1. Splog -> Spam Blog (All Ad Websites)
2. Click Farms
3. Zombie Attacks |
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| Clicking rivals ads to deplete ad budget |
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| Generating bogus clicks to make site operator look like a fraudster. (Think BU professor sabotaging Gallaugher example.) |
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| Repeatedly reloading a search to make a competitors quality score decrease. (Reduces CTR and quality score) |
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| Revenue Mode Goal of Text Ads |
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CPC
==> Action ie: Buy tickets now! |
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| Revenue Mode Goal of Display Ads |
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CPM (cost/1,000)
==> Branding/Awareness |
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| A way to target audiences |
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"The nerve center of digital marketing"
(Based on your activity, they try to guess what you're like.) |
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| "Dead Man Walking" and "Total System Failure" |
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| =profit (revenue - expenses) |
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| 2 Main Contract Manufacturing Risks |
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Definition
1. Poor quality
2. Risk of human rights violations |
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| Point of Sales (cash register tells Zara managers what is selling.) |
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| Shows Zara what customers want more of |
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| "When a single firm owns several layers of its value chain." |
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| "Set of interrelated activities that bring a product or service to market" |
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| Value Chain consists of these 5 sectors... |
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1. Inbound logistics
2. Operations
3. Outbound logistics
4. Marketing and Sales
5. Service |
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| Zara's biggest advantage thanks to verticle integration... |
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Definition
Speed and ability to react
(Zara can operate 12x faster than Gap can.) |
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| "A pointless distraction" |
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| Zara's 4 Main Operational Risks |
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Definition
1. Natural disaster
2. Political strife
3. Terrorism
4. Labor strikes |
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| Zara's Main Financial Risk |
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Definition
It's association with the Euro
(much strong than dollar ==> higher costs for Zara ==> raised prices or lower margins) |
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Term
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1. Hardware
2. Software
3. Data
4. People
5. Procedures |
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| 3 Chinese Firms to Consider in Terms of Globalization |
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Definition
1. Huawei (60% of sales outside of China)
2. Lenovo (Bought out IBM's Thinkpad Brand)
3. Haier (refridgerators) |
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| Google's coined "3B Networks" |
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| Other 3 billion people that do not have access to internet |
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| Brazil, Russia, India, China |
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| *Operational Effectiveness |
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"Performing the same tasks better than your rivals"
(Comoditization track; Problem lies in sameness) |
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| Manufacturer in China that decided to sell direct. Now sells directly to Wal-Mart. |
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| "Performing different tasks than your rival or performing the same tasks in a different way." |
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| Design of Technology Alone... |
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Definition
| DOES NOT GIVE COMPETITIVE ADVANTAGE |
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| Sustainability is Grounded in.... |
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