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Definition
| Relationship of elements in a pattern or grid |
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Definition
| Elements of the design are centered or evenly divided horizontally and vertically on a page |
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Definition
| Off-center alignment created with an odd or mismatched number of elements |
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Definition
| Elements radiate or swirl out from a center point |
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Definition
| Using big and small elements, black and white text, squares, and circles to add emphasis to important information and make a publication more appealing |
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Definition
| Placing elements near each other to demonstrate their relationship to one another |
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Definition
| Repeating some aspect of the design throughout the entire layout to aide navigation and improve readability |
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Definition
| Negative or empty space between text and/or graphics |
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Term
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Definition
| Spot the eye first sees on a page |
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Definition
| The area slightly above and right of the actual center of the page. Place the most important elements of an advertisement here. |
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Definition
| Imaginary lines used to divide a page into sections |
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Term
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Definition
| Imaginary lines that assist in placement of elements on a page |
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Term
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Definition
| The visual path the eye follows when looking at a printed page. |
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Term
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Definition
| What are the primary colors? |
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Term
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Definition
| How are colors shown on a monitor? |
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Term
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Definition
| The amount of red, green or blue in a color |
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Term
| Cyan, Magenta, Yellow, Black |
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Definition
| Which colors does CMYK represent? |
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Term
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Definition
| How are colors shown in print? |
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Term
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Definition
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Term
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Definition
| If I want to darken a color, what would I do? |
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Term
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Definition
| If I want to lighten a color, what would I do? |
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Term
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Definition
| Darkening a hue by adding black is called? |
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Term
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Definition
| Lightening a hue by adding white is called? |
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Term
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Definition
| The amount of the hue used is called? |
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Term
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Definition
| What term refers to the lightness or darkness of the hue? |
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Term
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Definition
| A design element used to organize, create movement, and connect things |
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Term
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Definition
| A design element used to highlight, organize, or separate information (can also make the design more interesting |
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