Term
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Definition
| Characters have attributes on the tips |
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Term
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Definition
| Characters do not have attributes on the tips |
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Term
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Definition
| Designed strictly to catch the eye - Use sparingly |
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Term
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Definition
| Characters appear to have been written by hand |
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Term
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Definition
| USED FOR: Newspaper, Books, Business documents, Magazines, Advertisements |
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Term
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Definition
| USED FOR: Headlines, Captions, Tables, Online text, On-screen display, Webpages |
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Term
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Definition
| USED FOR: Headlines on flyers, Symbols used in logos |
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Term
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Definition
| USED FOR: Formal announcements, Invitations, Poetry, Place Cards |
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Term
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Definition
| The basic design of a character |
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Term
| Serif, Sans Serif, Decorative/Ornamental, Script |
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Definition
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Term
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Definition
| A specific size, weight, and style applied to a character (letter, number, symbol) |
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Term
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Definition
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Term
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Definition
| Slant, weight, and special effects applied to text |
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Term
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Definition
| Bold, italics, shadow, underline |
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Term
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Definition
| A group of similarly formatted typefaces |
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Term
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Definition
| Arial, Arial Black, Arial Narrow, Arial Rounded MT Bold |
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Term
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Definition
| All characters receive an equal amount of space regardless of the size of the character |
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Term
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Definition
| All characters receive a different amount of horizontal space based on the size of the character |
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Term
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Definition
| Vertical spacing between lines of text |
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Term
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Definition
| Horizontal spacing between pairs of letters |
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Term
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Definition
| Horizontal spacing between ALL characters in a large block of text |
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Term
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Definition
| Typeface spacing used in computer programming and biology |
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Term
| Use of Proportional spacing |
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Definition
| Typeface spacing used in most publications and documents |
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Term
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Definition
| Typeface spacing used to slightly increase or decrease the length of a column of text so that it is even with an adjacent column |
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Term
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Definition
| Typeface spacing used to add or subtract space between pairs of letters to create more visually appealing and readable text |
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Term
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Definition
| Typeface spacing used to expand or contract a block of text for the purpose of aligning two columns |
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