Term
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Definition
| A visitor who within the month does not exhibit customer-centric behavior (e.g. log-in, paying a bill, etc) and is, therefore, identified as an in-market consumer. See Ad Entry tab to determine where competitors are deriving their Prospect traffic. |
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Definition
| The categorization of the channel that led Prospects to the respective domain. |
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Definition
| Prospects who typed the URL directly into their browser |
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Definition
| Prospects referred by an ad or marketing affiliate |
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Definition
| Prospects referred by a parent site such as Verizon.com |
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Term
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Definition
| A representation of the overall Prospect interest level as measured by the volume of users, number of visits and intensity of shopping. The simultaneous increase of Prospect volume and SIMI indicates that a carrier is generating qualified traffic. If Prospect volume increases and SIMI decreases, it is an indication that a carriers growth in traffic is hollow and does not constitute real shopping interest. |
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Term
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Definition
| The percentage of VZW's Prospects (non-customer visitors) that visit each competitor's site in a given month. Use this analytic to determine which carriers are capturing the attention of VZW's Prospects. |
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Term
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Definition
| The percentage of each competitor's Prospects (non-customer visitors) that visit VZW in a given month. Use this analytic to determine the degree to which VZW is capturing the attention of other carrier's in-market Prospects. |
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Term
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Definition
| The volume of handset and service plan orders submitted through the carriers' direct Web site, not including indirect agents such as LetsTalk.com. These numbers do not account for multiple line sales in a single order, but do include new lines added to existing accounts (i.e., add-a-line). |
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Term
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Definition
| Online order submissions divided by online Prospect Volume. This is a useful metric for measuring the effectiveness of a Web site at converting in-market Prospects. |
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Term
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Definition
| The volume of handset and service plan orders submitted through the carriers' direct Web site, not including indirect agents such as InPhonic. These numbers do not include prepaid and do account for multiple line sales in a single order, but do include new lines added to existing accounts (i.e., add-a-line). |
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Term
| Store Locator Penetration |
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Definition
| The percentage of Prospects and Customers utilizing the store locator function on each carrier's Web site. Store locator performance can be used as a proxy for the online channel as an offline lead generator. |
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Term
| Agent Traffic and Share of interest Analytics |
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Definition
| The volume and share, respectively of traffic hitting each agent channel. |
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Definition
| All other panelists who do not fit into the three above-mentioned segments fall into the consumer segment. It is the largest segment and most resembles the wireless community as a whole. |
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Term
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Definition
| Panelists are tagged as Hispanic by using both self-reported demographic information as well as online behavior. A predetermined number of visits to certain Hispanic-centric domains such as univision.com and espnanol.yahoo.com places a panelist into the Hispanic segment. |
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Term
| All panelists under 24, regardless of online behavior which would qualify them for placement in other segments. |
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Term
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Definition
| Business users and prosumers who either expense their wireless bill to their employer or utilize the business-specific offerings of wireless carriers. This is strictly a behavioral-based segment into which online wireless users are placed after exhibiting such behaviors as visiting the business sections of a Big 5 web site, checking their hand-held or corporate email online, and searching for travel needs at a corporate travel portal. |
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Term
| Online Data Purchase Sessions |
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Definition
| The volume of sessions that involve a submitted order for a downloadable game, ringtone or graphic. In some cases, Compete records a purchase session when a customer requests that content be pushed out to the handset for OTA purchasing. |
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Term
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Definition
| A visitor who with in the month exhibits customer-centric behavior (e.g. log-in, paying a bill, etc). |
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Term
| Online Self Care Penetration |
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Definition
| Share of total carrier subscriber base accessing their carriers' Web site for customer service or online self care, including purchasing (e.g., handsets, content) and account management functions, based on publicly reported subscriber numbers |
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Term
| Percentage of Online Customer Base Completing Log-In |
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Definition
| Share of online Customers utilizing their carrier's secure Web sites to access their personal account information |
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Term
| Online Customers who have not accessed their wireless accounts in the previous six months |
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Definition
| New Online Self Care Users |
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Term
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Definition
| The volume of online Customers manually paying their monthly invoice via credit card or bank transfer online |
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Term
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Definition
| The volume of online Customers having their wireless bill paid automatically every month via credit card or direct debit bank transfer |
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Definition
| The volume of online Customers registering to no longer receive their paper bill in the mail. Due to the structure of the site, we cannot accurately calculate SprintPCS' paperless billing interest or enrollment. |
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Definition
| The number of online Customers viewing their wireless invoices online |
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Definition
| The number of Customers viewing their real time wireless usage |
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Definition
| The number of Customers using tools and reports to analyze their current or historical wireless usage |
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Term
| Contact List/Address Book Management |
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Definition
| The number of Customers editing their online wireless contact lists/address books. Keeping an online contact list makes it easier for Customers to review their online wireless bills and analyze monthly usage |
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Term
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Definition
| The number of Customers sharing their wireless photos online |
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Term
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Definition
| The number of Customers managing push-to-talk contacts/services online |
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Term
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Definition
| The number of Customers sharing their wireless photos online |
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Term
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Definition
| The volume of handset upgrades sold to existing customers through each service provider's direct web-site, not including indirect agents such as LetsTalk.com. |
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