Term
Socio-Psychological Tradition |
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Definition
Theorist: Carl Hovland
Theories:
-seeks to discover common truths
-predicts if behaviors will succeed or fail
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Term
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Definition
Theorists: Shannon and Weaver
Theories:
-Information processing
-How do we get bugs out of the system? |
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Term
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Definition
Theorist: I.A. Richards
Theories:
- Meanings reside in the world of the listener, NOT the world |
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Term
Richards Semantic Triangle |
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Definition
| Dog Triangle.... Dog , thoughts, not same dog. |
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Term
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Definition
Theorists: Sapir and Whorf
Theories:
-Language shapes culture |
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Term
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Definition
| "The structure of a cultures language shapes what people think and do." |
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Term
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Definition
Theorist: Frankfurt School
Theories:
-Power Imbalances |
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Term
Phenominological Tradition
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Definition
Theorist: Carl Rogers
Theories:
-Analysis of experiences
-Inner feelings vs. outer display |
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