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Communications Test 2
Lecture Slides 7
24
Communication
Undergraduate 1
10/21/2011

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Term
What is the Social (observational) Learning Theory?
Definition
Learning a new behavior involves observing and imitating that behavior being performed by another person.
Term
Individuals are more likely to adopt a modeled behavior if:
Definition
The model is similar to the observer. The model has admired status. The model is rewarded. The behavior has functional value.
Term
What was Bandura's book Self-efficacy missing?
Definition
Self beliefs
Term
According to Social Cognitive Theory, people are:
Definition
not just reactive organisms shaped and shepherded by environmental events or inner forces. But, self-organizing, proactive, self reflecting, and self-regulating.
Term
Distinct Cognitive Traits
Definition
Symbolizing capacity, self-reflective capacity, self-regulatory capacity, vicarious capacity.
Term
Symbols, such as words and letter are utilized to represent?
Definition
Specific objects, thought, or ideas.
Term
Symbols are the vehicle of ______ ?
Definition
Thought
Term
Self-Reflective Capacity
Definition
The process of thought verification. People perform a self check to make sure his or her thinking is correct.
Term
What is the adopted standard and perceived performance?
Definition
People evaluate their own behavior and respond accordingly. The capacity provides the potential to (self-directed) changes in behavior.
Term
A dual control process?
Definition
Discrepancy reduction. Discrepancy production.
Term
Vicarious Capacity
Definition
People learn by observing the behavior of others without directly experiencing it.
Term
What does vicarious learning explain?
Definition
How people learn a novel behavior without undergoing the trail and error process of performing it.
Term
Observational learning refers to what?
Definition
Not only a short term process based on simple observation and imitation, but it concerns long term effects too. Most commonly invoked theory to explain television's effects on learning behaviors.
Term
Four component processes of Observation learning?
Definition
Attention, retention, motor reproduction, and motivation.
Term
Attention depends on what?
Definition
Message characterstics, salience and attractiveness. Perceived functional value of the action, one's goal and interests, and one's cognitive skills.
Term
Attention
Definition
Individuals cannot learn much by the observation unless they perceive and attend to the significant features of the modeled behavior.
Term
Retention
Definition
Modeled behavior must be remembered or retained in order to be used again.
Term
Retention includes what?
Definition
Cognitive Rehearsal, elaboration, and filling the behavioral into long-term.
Term
Motor Reproduction
Definition
Learning a behavior does not lead automatically to replicating it. Individuals must have individuals must have physical abilities and skills to replica the action.
Term
What is self efficacy?
Definition
Belief that one can enact the behavior before the attempt.
Term
Motivation
Definition
Socially learned behaviors may not be enacted unless one is motivation. Acquisition vs. Performance.
Term
Motivational rewards or punishments?
Definition
Direct - direct results of own action
Self Produced - self satisfaction and self-worth
Vicarious - observation of other's behavior and subsequent outcomes.
Term
Inhibitory effects
Definition
It may inhibit or restrain a person from acting in previously learned reprehensive, anti-social behavior.
Term
Disinhibited effects
Definition
It may lift previously learned internal restraints on certain behaviors.
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