Term
| readers, viewers, and consumers |
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Definition
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Term
| belief that popular culture has a short life span |
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Definition
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Term
| consolidates various media holdings under one corporate umbrella |
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Definition
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Term
| journalists who exposed corruption, waste, and scandal in business and politics during the turn of the century |
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Definition
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Term
| attaining knowledge and understanding of mass media |
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Definition
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Term
| belief in divine order placing God or Nature at the center of the universe |
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Definition
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Term
| social movements that led to political reforms |
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Definition
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Term
| people who post commentary on personal-opinion Web sites |
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Definition
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Term
| authors, producers, and organizations |
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Definition
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Term
| programs, texts, images, sounds, ads |
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Definition
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Term
| current time period combining old fashion beliefs and facts with a faster, more efficient way to get the message out |
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Definition
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Term
| filter the message and decide which goes out to the consumer/public |
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Definition
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Term
| consumers return messages to gatekeeper and sender |
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Definition
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Term
| industrial revolution: efficiently, individualism, rationalism, and progress |
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Definition
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Term
| appeals to ordinary people by setting up a conflict between people and "the elite" |
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Definition
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Term
| people see messages and produce meanings that correspond to their preexisting beliefs and values |
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Definition
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Term
| designing cultural messages and stories and delivering them to large and diverse audiences |
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Definition
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Term
| channels of communication that produce and distribute songs, novels, movies, etc to large numbers of people |
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Definition
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Term
| Which is not a mass media channel? |
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Definition
| feedback (not Internet, newspaper, radio) |
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Term
| A symbol of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values is called |
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Definition
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Term
| During the mass medium stage of Media |
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Definition
| inventors try to market the new device as a consumer product |
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Term
| The process of creating symbols that convey information and meaning is |
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Definition
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Term
| The common denominator shared by our entertainment and information cultures is |
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Definition
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Term
| During the entrepreneurial stage of Media |
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Definition
| inventors determine a practical and marketable use for the new device |
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Term
| Which grouping is the correct order of the Critical process? |
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Definition
| description, analysis, interpretation, evaluation, engagement |
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Term
| According to the textbook, the mass media have passed through the following five historical stages: |
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Definition
| Ancient, medieval, renaissance, modern, postmodern |
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Term
| Which of the following was a direct result of the printing press? |
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Definition
| All of the above (the rise of the middle class, the concept of nationalism, a decline in power of religious authority |
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Term
| In the interpretation stage of the critical process, an answer must be found to which of the following questions? |
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Definition
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Term
| What is the meaning of the term "media convergence"? |
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Definition
| Both the technological merging and consolidation options are correct ("The technological merging of content in different mass media," and "the consolidation of various media holdings–such as connections, phone services, television transmissions, and internet access–under one corporate umbrella") |
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Term
| A cultural approach to understanding mass communication |
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Definition
| Argues that much of the communication process is out of the hands of the senders because diverse audiences will interpret the same information differently |
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Term
| The mass communication idea of "selective exposure" |
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Definition
| States that people will tend to seek messages that agree with what they already believe |
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Term
| The best way to approach media literacy and criticism is to |
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Definition
| Both the "understand" and "examine" options are correct ("Understand the various media types so you can participate in the process of helping them live up to their democratic potential," and "examine mass media through a careful critical process") |
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Term
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Definition
| All of the options are correct ("Is generally thought to have started in the middle of the twentieth century," "Acknowledges paradoxes such as nostalgia for the past and an appetite for the new technology," "Preceded modern culture in some ways") |
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Term
| What are the three states Media evolves in? |
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Definition
| Novelty, entrepreneurial, mass medium |
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Term
| Which of the following is not part of the Web 2.0? |
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Definition
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Term
| What was the original motivation for developing the Internet? |
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Definition
| Military–government project |
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Term
| What are two technical developments key to the Internet's marketability? |
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Definition
| Microprocessors and fiber-optic cable |
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Term
| According to the textbook, which of the following technological advances have aided the Internet's role in media convergence? |
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Definition
| All of the options are correct ("The development of digital technologies that allow information to be transferred as a series of binary codes," "The development of smaller, personal computers, made possible through the development of microchips and microprocessors," and "The development of fiber-optic cable, which allowed a massive amount of information to be transmitted extremely quickly") |
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Term
| Which of the following is true about Linux software? |
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Definition
| All of the options are correct ("It's free," "Many people have contributed to its development," and "It is most often found operating servers rather than PC desktops") |
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Term
| Which of the following terms best describes what makes the Internet a distinctive mass medium? |
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Definition
| Convergence (not "computers," "satellites," or "electronics") |
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Term
| AOL began losing customers in the early 2000s because |
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Definition
| It's dial-up Internet service wasn't broadband |
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Term
| User-created content on the Web includes which of the following phenomena? |
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Definition
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Term
| The data-linking feature that allows Internet users to skip directly from a highlighted word to a related file in another computer system is called |
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Definition
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Term
| Which is true about Wiki Web sites? |
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Definition
| The most popular example of a Wiki site is the online encyclopedia mostly written by users |
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Term
| Which of the following is NOT a threat to keeping personal information on the Internet private? |
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Definition
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Term
| Currently, the most popular search engine is |
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Definition
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Term
| The most popular social networking site (based on users) is currently |
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Definition
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Term
| Which of the following statements about keyword advertising is NOT true? |
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Definition
| It is a passing fad because it is unpopular and generates very little revenue (not "It has helped make the owners of sites like Google and Facebook very wealthy," "Some versions read your e-mail messages to find keywords that trigger specific ads," and "It may undermine that role of search engines to provide neutral access to information") |
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Term
| While no one owns the Internet, some businesses have had commercial success controlling parts of the Internet experience. Which of the following endeavors have been commercially successful? |
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Definition
| All of the options are correct ("Providing physical access to the Internet through phone, cable, and satellite links," "Designing and marketing programs that let users browse the Web," "Designing and running directories and search engines") |
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Term
| The term "digital divide" refers to |
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Definition
| The ability of the rich to have access to the latest information technology while the poor do not |
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Term
| an Internet scam that begins with phony email messages that pretend to be from an official site |
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Definition
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Term
| Originally designed by the US Defense Department's Advanced Research Projects Agency, the original Internet |
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Definition
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Term
| a standard for short-distance wireless networking that enables users of notebook computers and other devices to connect to the Internet in cafes, hotels ,airports, and parks |
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Definition
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Term
| individual consumers are given the ability of the media companies to customize a Web page or other media form |
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Definition
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Term
| invented in the 1980s, this is the most traveled region of and is essentially the navigation system for the Internet |
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Definition
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Term
| overhauled the nation's communications regulations so all phone and cable companies are equal |
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Definition
| Telecommunications Act of 1996 |
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Term
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Definition
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Term
| these contain articles in chronological, journal-like form, often with reader comments and links to other articles on the Web |
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Definition
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Term
| offers a different route to finding content by allowing users to ender key words to locate related Web pages |
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Definition
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Term
| noncommercial software freely and developed collectively on the Internet |
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Definition
| open-source sourced software |
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Term
| favored by consumers, require Web sites to obtain explicit permission before they can collect browsing history |
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Definition
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Term
| the socioeconomic disparity between those who do and those who do not have access to digital technology and media, such as the Internet |
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Definition
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Term
| enables users to send and receive real-time computer messages |
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Definition
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Term
| used by commercial interests to track the browsing habits of computer users |
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Definition
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Term
| buying and selling of products and services on the Internet |
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Definition
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Term
| favored by data mining corporations, allow for automatic collection of browsing history unless the consumer requests not to |
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Definition
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Term
| invented in 1971 by Ray Tomlinson to send mail messages to any computer on ARPAnet |
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Definition
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Term
| these are information-search services, such as Firefox and Microsoft's Internet Explorer |
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Definition
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Term
| invented in 1960s creating two-way communication |
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Definition
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Term
| this is made of thin glas bundles that transmit thousands of messages converted to shooting pulses of light |
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Definition
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Term
| information gathering software used to send pop-up ads to users' computer screens |
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Definition
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Term
| mini circuits that process and store electronic signals |
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Definition
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Term
| makes media convergence possible because it enables all media content to be created in the same basic way |
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Definition
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Term
| The very earliest uses of Marconi's wireless radio were for |
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Definition
| Military and commercial shipping |
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Term
| Which event led to the Radio Act of 1912? |
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Definition
| The sinking of the Titantic |
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Term
| The telegraph was useless as a means of communication between ships at sea or between ships and the shore because |
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Definition
| The telegraph required a wired cable connecting the sending and receiving stations |
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Term
| The act that first emphasized that broadcasters did not own their channels but were granted licenses provided they operated in the "public interest, convenience, or necessity" was |
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Definition
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Term
| What three companies controlled most of RCA when it was first a government-approved commercial monopoly in the early 1920s? |
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Definition
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Term
| The term "broadcasting" was originally used in |
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Definition
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Term
| The person credited with making the first voice broadcast is |
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Definition
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Term
| The first advertisement was for |
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Definition
| A New York real estate developer |
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Term
| What time period is considered the "golden age" of radio? |
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Definition
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Term
| Which radio program panicked listeners on Halloween Eve in 1938? |
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Definition
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Term
| The transistor made radio receivers |
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Definition
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Term
| Radio formats usually target specific audiences according to |
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Definition
| All of the options are correct (age and income, gender, race or ethnicity) |
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Term
| Which of the following time blocks are the most important to radio stations? |
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Definition
| 6:00 to 9:00 AM and 4:00 to 7:00 PM |
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Term
| The ___ was important to radio technology because it allowed radio signals to be amplified |
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Definition
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Term
| The public found it easy to believe Orson Welles's broadcast of War of the Worlds because |
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Definition
| It was done in the style of a real news broadcast |
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Term
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Definition
| Struggling to survive government funding cuts |
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Term
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Definition
| The practice of making a program available online that can be played on computers or portable MP3 players |
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Term
| Despite new technologies like personal MP3 players and music online, traditional radio continues to see billions in advertising money because |
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Definition
| Over 90 percent of American teenagers and adults will listen to the radio in a given week |
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