Term
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Definition
| The process of using messages to generate meaning |
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Term
| What is Intrapersonal Communication? |
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Definition
| The process of using messages to generate meaning within the self |
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Term
| What is interpersonal communication? |
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Definition
| The process of using messages to generate meaning between at least 2 people |
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Term
| Why is communication pervasive? |
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Definition
| Communication takes places wherever humans are together because people tend to look for meaning, even when a message is not deliberately sent |
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Term
| What does it mean when they say communication is amoral? |
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Definition
| The process of communication is ethically neutral; the morality (or lack of) comes from the people engaged in the process |
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Term
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Definition
"Listen to my message because it makes sense"
"logos" is an appeal to logic |
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Term
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Definition
"Listen to my message because of the feelings it evokes"
"Pathos" is an emotional appeal |
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Term
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Definition
"Listen to my message because I am a competent, trustworthy and well-intentioned person"
"Ethos" is credibility, trustworthiness and goodwill |
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Term
| What are the SMCRE factors? |
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Definition
Source (speaker)
Message
Channel (sound and sight)
Receiver (audience)
Environment |
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Term
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Definition
Elaboration Likelihood Model
It is a comprehensive theory of persuasion; it offers insight into why receivers sometimes expend mental effort scrutinizing an incoming message and why the process messages superficially other times. |
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Term
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Definition
| The degree to which a receiver scrutinizes a message |
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Term
| What is Central Route Processing? |
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Definition
| Receivers mentally elaborate on the elements of your message and carefully scrutinize your arguments and evidence |
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Term
| What is Peripheral Route Processing? |
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Definition
| Receivers give brief attention to the message without elaborated thought. |
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Term
| What is small group communication? |
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Definition
| Communicating that takes place among three or more individuals who are interdependent, share goals, identify with one another and interact. |
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Term
| What is organizational communication? |
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Definition
| The communication that is necessary to form and maintain an organization. |
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Term
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Definition
| The process of using messages to generate meanings in a situation in which a single source transmits a message to a number os receivers. |
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Term
| What is mass-media communication? |
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Definition
| The process of using messages to generate meaning in a mediated system, between a source and large number of unseen receivers. |
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Term
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Definition
| The communication of news, info about events in our communities, our nation and our world and commentary. |
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Term
| What variable do we have the most control over? |
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Definition
| The control over message variables. |
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Term
| What are factors that determine a receiver's likelihood to engage in elaborative, central route processing? |
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Definition
| Their motivation and ability |
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Term
| What are the components of communication? |
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Definition
| The components of communication are people, messages, codes, channels, feedback, encoding and decoding, and noise. |
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