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| industries that create & distribute songs, novels, newspapers, movies, interenet services, TV shows, magazines, & other products to large numbers of people. |
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| the creation & use of symbols (such as languages, motion pictures, & computer codes) that convey info. & meaning to larger & diverse audiences through all manner of channels |
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| whereby images, texts, & sounds are coverted into electronic signals & reassembled as a precise reproduction of an image, a piece of text, or a sound, has changed the rules about who controls the dispersal of info |
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| which can refer to the technological merging of media content (such as the availablity of a magazine article in print and online form) or to a business model used by media companies that consolidate media holdings to reduce costs & maximize profits |
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| or the attempt to understand how the media work & what impact they have on our lives-is the linear model. |
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| authors, producers, organizations |
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| programs, texts, images, sounds, ads |
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| newspapers, books, magazines, radio, television, the Internet |
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| readers, viewers, consumers |
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| news editors, TV, & movie producers |
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| messages to senders or gatekeepers through letters, phone calls, e-mail, "tweets" or talk shows |
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| characteristics such as "good taste," higher education, fine art |
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| characteristics such as the "masses" & commercial "junk" |
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| saw the rise of values including efficient work, celebration of the individual, belief in a rational order, & rejection of tradition & embrasing of progress(in particular during the Progressive Era |
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| witnessed the emergence of values including celebration or populism |
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| a revival of older cultural styles, an embracing of technology, & an interest in the supernatural |
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| a procedure scientists use to gather data. They code & count the content of various types of media |
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| things used to generate data |
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| a process scientists use to gather data |
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| consisting of describing, analyzing, interpreting, evaluating, & engaging w/ mass media |
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