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A method of ensuring a 'preferred reading' from a range of possible meanings.
'Tells' us how to read a text.
A caption can anchor the meaning of a photo. |
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| Anything which interferes with the process of communication. |
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| A form of communication- written, spoken or visual. |
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| The meanings in a text that are revealed through the reader's own personal and cultural experience. |
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| A rule of artistic practice. |
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| To convert an encoded message into a form that can be understood. |
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| To convert a messgae into a means capable of being transmitted. |
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| The specific, direct or obvious meaning of a sign rather than its connotations: those directly eferenced by a sign. |
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| These describe the essentialn relationship between the 'shape' of a text (how it's been made) and 'what's in it/ whats it's about'. |
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| What a text, gorup of texts or communication itself 'does' (inform, persuadde, entertrain, socialise etc.) |
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| Someone who controls the selection of info. to be offered o a given channel, e.g. newspaper editor, voice in head etc. |
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A particular version of a communication medium
(e.g. a soap is a TV genre because it represents a particular particular approach to theme, style and form). |
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| A sign that works by its similarity to the things it represents. |
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