Term
| What are the categories of analysis? |
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Definition
| SITUATIONAL, DEMOGRAPHIC, PSYCHOLOGICAL, MULTTCULTURAL, INTEREST & KNOWLEDGE, AND ETHNOCENTERISM. |
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| Why the audience is there. |
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| Characteristics of audience: ETHNICITY, AGE, SEX/GENDER, INCOME, OCCUPATION, RELIGION, EDUCATION. |
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| Where audience stands on issues: ATTITUDE, BELIEFS, VALUES. |
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| A learned disposition; pro or anti |
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| Principles or assumptions about the universe |
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| Guiding beliefs that regulate our attitudes. |
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| Looks at the issue of race and ethnicity in a basic sense: language and cognition |
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Definition
| Don't assume your culture is better than another |
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| Speak about something your audience is interested in does not already now a lot about |
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Definition
| COMFORT, SAFETY,BELONGING, INDEPENDENCE, NURTURACE, FAIRNESS, TRADITION, VARIETY, UNDERSTANDING, ACHIEVEMENT, RECOGNITION, AND ENJOYMENT. |
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| Influence or reinforce beliefs, attitudes, or values. |
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| Attempt to influence or reinforce actions |
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| Evidence pointing one way or the other |
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| Judgment on something's issues on morality; Promote one value over another |
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| Advocates change; says something should or shouldn't happen |
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Term
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Definition
| Logical means of proving an argument... e.g., facts and statistics |
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Definition
| Use of ethics; establishes credibilty |
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| Draws on emotions, sympathies, and prejudices. |
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| What you're trying to prove |
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| Link data and claim together |
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| Circumstances where it wouldn't be true |
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| Softens claim so it's easier to accept |
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Definition
| Colors next to each other on the color wheel |
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Definition
| Colors across from each other on the color wheel |
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Definition
| Different variations of the same color |
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Term
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Definition
| Identifying the occasion and who tribute is to |
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Definition
| Focus on what's important |
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Term
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Definition
Act- WHY
Scene- WHERE/WHEN
Agent-WHO
Agency- WHAT ORG. ASSOCIATED W/ IT
Purpose-WHAT |
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Term
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Definition
| SIMPLICITY, ORDER, BALANCE, PRINCIPLE OF COORDINATION, & PRINCIPLE OF SUBORDINATION. |
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Term
| Informative Speech Designs |
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Definition
| Categorical, comparative, spatial, sequential, chronological, causation, refutative, & narrative. |
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Term
| Types of Ceremonial Speeches |
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Definition
-SPEECHES OF TRIBUTE/COMMEMERATION:
AWARD PRESENTATIONS, EULOGIES, TOASTS.
-KEYNOTE ADDRESS
-ACCEPTANCE SPEECH
-AFTER DINNER SPEECH
-ROAST
-COMMENCEMENT SPEECH |
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