Term
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Definition
| Perception and evaluation of an idea by comparing it with current attitudes. |
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Term
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Definition
| Groups that use members to define their identity. Peoples perceptions are altered dramatically by group membership. |
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Term
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Definition
| The range of ideas that a person sees as reasonable or worthy of consideration |
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Term
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Definition
| The range of ideas that a person sees as unreasonable or objectionable. |
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Term
| Latitude of noncommitment |
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Definition
| The range of ideas that a person sees as neither acceptable nor objectionable. |
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Term
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Definition
| The importance of centrality of an issue to a person’s life; often demonstrated by membership in a group with a known stand. |
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Term
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Definition
| A perceptual error whereby people judge messages that fall within their latitudes of rejection as further from their anchor than they really are. |
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Term
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Definition
| A perceptual error whereby people judge messages that fall within their latitudes of acceptances as less discrepant from their anchor than they really are. |
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Term
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Definition
| Attitude change in the opposite direction of what the message advocated; listeners driven away from rather than drawn to an idea. |
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Term
| 3 Main concepts of Social Judgment Theory |
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Definition
1. A Highly credible speaker can stretch the hearer’s latitude of acceptance.
2. Ambiguity can often serve better than clarity.
3. There are some people who are dogmatic on every issue. |
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