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| A psychologist associated with the University of Oklahoma who developed social judgment theory. |
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| The range of ideas and statements that strike a person as reasonable and worthy of consideration. |
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| The range of ideas and statements that a person finds objectionable and unreasonable. |
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| Latitude of Noncommitment |
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| The range of ideas and statements that a person finds neither objectionable nor acceptable. |
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| The centrality or importance of an issue to a person's life. |
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| A frame of mind reached when a particular issue becomes extremely important to an individual. It is often accompanied by membership in a group with a known stand on the issue. |
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| Social Judgment-Involvement |
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Definition
| A term for the linkage between ego-involvement and perception. |
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| A judgment that occurs when one perceives a message within the latitude of rejection as being more discrepant than it actually is from the anchor point. |
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| The opposite of contrast, this judgment occurs when one perceives a message within the latitude of acceptance as being less discrepant than it actually is from the anchor point. |
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| One's favored position within the latitude of acceptance, it secures all other thoughts about the topic. |
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| Sherif's prediction that because people who are highly ego-involved have broad ranges of rejection, most messages that are aimed to persuade them and that fall within their latitudes of rejection are in danger of driving them further away from the desired position. |
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Definition
| Associations that members use to define their identities, these groups can bring about the most dramatic, widespread, and enduring changes in attitude. |
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