socio-psychological

cybernetics

rhetoric

semiotic

symbols

socio-cultural

phenomenaogical

processing feedback

control in comm sys

comm as link connecting sep parts of any sys

influence

persuasion

stir to action

verbal and nonverbal signs w/ diff meanings

SOCIAL-CULTURAL

CREATED

ENACT SOCIAL REALITY

find middle ground to relate

experience self and others through dialogue

micro view

how comm works

use science to explain human behavior

empirical research(objective)

conduct experiments

studies symbolic forms affect ppl to persuade

interpretive

how msg is received

objective

observed material world

both subjective and objective

many truth

determinism(nature, fate)

free-will(make own decisions)

value free(science, no bias)

value laden( personal opinion, biased)

EXTENSION

INTENSION

BUILDING THEORY:INTENSION

understanding of parts of theory

meaning

SCIENTIFIC

INTERPRETIVE

explain

predict

parsimony( logical simplicity)

testability(prove, disprove)

utility

heurism(generate new questions & ideas)

new understanding

clarification of values

aesthic appeal(creative, something beautiful?)

acceptance(by scholarly community)

social reform(transform society?)

ask a question

 research

hypothesize

test hypothesis

analyze data

report(hpothesis correct?)

anothers behavior falls outside the normative range

pos violations yield pos confirmations

neg violations yield neg confirmation

assign meaning to violation

predict effects

applied: conversational distance(
neg confirmation regardless)

scientific

domain:relationship development

adv:violate to excellerate goal

disad:causes distraction/noise(from conversation)

applied:eye contact, proxmity, touch etc.

self disclosure

creates intimacy, liking

purpose:predict partners behavior

cognitive(getting to know each other)

behaviorial(predicting)

uncertainty(down), communication(up)

cybernetics

explains media effects on viewers

tested:survery

synthetic reality

audience active, makes decisions

audience passive, media dominates

medias structure, content, & impact on ppl

hot: high in def, low in participation(radio, photograph)

cold: low in def, high in participation (television, seminar)

public form of persuasion

purpose: theorize how discourse shapes society

domain:symbolic communication

oral speech

application: rhetorical crticism

(reasoned judgements critiquing, analyzing, interpreting and evaluating symbolic comm)

evaluate speakers, social movements

ppl metaphorically acting out dramatic life using comm to persuade

language centered

dramatist pentad: act, scene, agent , agency, purpose

symbols form a grid through which the world is viewed

language as symbolic action

symbols create conflict or unify ppl to resist conflict

reg ppl use narrative to live their loves and make sensew out of the world

storytelling to connect community

BURKE AND IDENTIFICATION

dramatism(life is drama, have a role)

common ground between speaker (shared, looks, job, beliefs etc)

substance: characteristics

homophily (percieved similatiry)

coherence(time, actions, no jumbling)

fidelity(validity, expected)

verbal and nonverbal

self is center

concept of meaning (assigned by humans) Who am I?

meaning arises from interaction(language)

individuals interpretation modified by thought process

self=meaning, language, thought

interaction w/comm through viewpoint of society

tranactionist II

communicators create meaning through competing discourses in relationships

cant have one w/out the other

ex. competition-cooperate,acceptance-judgement

props:discussion (problem solving)

avoid escalating to conflict

recognize tensions, accept balance=maturity

concepts: culture and organizational culture

symbols-physical, behavioral, verbal

perfermances:ritual, passion, social, political, enculturation