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| the systematic and plausible explanation for the observations we make about something |
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| a fact that does not change across time and space |
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| repetitive behavior that changes |
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| a unit with interdependent parts |
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| humans are choice makers. choices are restricted by previous choices, by the choices of others, and by cultural and social conditions |
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| expectations of behavior that individuals feel should or should not occur in a conversation |
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| a theory stimulates new research |
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| social objects used in communication to represent, stand in for, or take the place of, whatever people agree they shall represent |
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| in what environment a message is received |
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| how the message is delivered or conveyed |
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| a systemic process in which individuals interact with and through symbols to create and interpret meanings |
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| is there any practical value in the theory? |
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| what is the nature of human existence? |
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| what counts as knowledge? how do you come to know what you claim to know? |
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| truth is located outside human experience. there is one truth |
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| to what extent should a researcher's values and biases effect her conduction of research? |
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| entities representing multiple points of view that play off one another |
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| there are multiple truths. Focus on individuals and how they perceive the world. truth is located inside the individual |
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| the group that holds the power in a culture |
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| groups that co-exist with the dominant group but do not have access to as much power |
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| treating all people of one group as though they are not individuals |
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| an individual's knowledge is grounded in context and circumstances |
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| a location shared by a group within the social structure that lends a particular sense making to a person's lived experience |
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| a person normally marginalized who has gained access to the inside |
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| the process of communicating through a medium or channel to a large audience |
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| some things buffer people from how they receive the media |
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| the percentage of difference in response between light and heavy television viewers |
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| occurs when especially for heavy viewers, televisions' symbols dominate other sources of information and ideas about the world |
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| occurs when things on television are congruent with viewers' actual everyday realities |
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| people are able to estimate the strength of opposing sides in a public debate |
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| personal observations of public opinion can often be distorted and inaccurate |
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| long-term and cumulative impact of television on our views of reality |
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| effects of television on statistical descriptions about the world |
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| effects on beliefs about the general nature of the world |
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| says biology and environment are two competing elements |
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| an interdisciplinary field of inquiry committed to theorizing the problematics of colonization and decolonization |
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| the audience of mass media |
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| what the media consumer does |
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| objective method for quantitative experiment |
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| intercultural communication |
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| rule-setting, ethnocentrism, communication between different cultures |
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| the dominant group in society has power over the non-dominant group |
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| attitudes or behaviors one must express in public if one is not to isolate oneself |
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| we are not free to be who we are meant to be because of the oppression of ideology |
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| a group of assertive individuals who try to buck the dominant way of thinking |
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| intellectual part of the hard core - convinced they are ahead of the times and want to move society forward |
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| focus on ending any subjugation based on sex or gender |
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| separate groups that are both sub-groups to the dominant group in standpoint theory |
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| rewards from seeking a certain media to fulfill a need |
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| the notion that any understanding of society must embrace in entirety the objective and subjective worlds which characterize a given epoch. Totality embraces everything; it has no boundary |
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| in their critique of contemporary society, critical theorists focus upon the form and sources of alienation, which they see as inhibiting the possibilities of true human fulfillment |
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| a branch of anthropology dealing with the scientific description of individual cultures |
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