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| interests, impulses, habits, conventions, & desires that function as incitements to action within a particular situation |
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| exaggerates something and makes it stand out as important/significant |
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| reduces something making it insignificant and trivial |
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| emotional affection or dislike |
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| strength of reason and evidence |
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| when people's motivations are directed towards goals that serve primarily the self-interest of the speaker at the expense of the audience |
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| represent logical relationships between specific things and more general ideas |
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| network of interlocking beliefs that provide a comprehensive interpretation of one's world |
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| the fact that a person holds a belief about something |
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| how much credibility we give to certain beliefs |
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| how strongly we feel about a belief compared to other beliefs |
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| how well a certain belief fits into a larger worldview or ideology |
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| capacity to manipulate symbols for the purpose of creating practical frameworks on beliefs |
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| capacity to 'size up' a situation and act skillfully in order to accomplish some immediate goal |
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- double argument
- debate training to see an issue from every angle
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| stable ideas that give structure to our beliefs & guide our behavior across a variety of situations |
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| a value that functions to direct our behavioral choices on the basis of intelligent judgement between means and ends rather than just obedience to a code of action |
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| sensory response to some environmental stimulation or physical state |
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| dramatized feelings that orient us to things within our immediate environment that stand out as significant |
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| pervasive qualities of a personality that affect cognitive processing in all situations |
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| draw us positively closer to someone/something |
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| push us negatively away from someone/something |
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| capacity to consider new possibilities in light of what is familiar or actual |
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| the visualization of future state of affairs that does not yet exist but could be brought into existence through the actions of an audience |
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| habitual, practical responses toward the people, objects, and events in our everyday environment based on likes and dislikes |
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