Term
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Definition
| Case overturned 1915 ruling (that theater was not protected by 1st amendment). This led to abolishment of Hays Office. |
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Term
MPAA
Web
Acquisition/Streaming |
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Definition
MPAA: Motion picture association of America
Web: Influence of internet--> disrupting old model and trying to learn from mistakes of music industry.
Acquisition/streaming: Sales of DVDs went down; streaming / downloading became more popular. |
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Term
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Definition
| Idea that a small group of listeners to radio that are offended can convince the FCC to take action, negatively affecting the majority. |
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Term
ADVERTISING STRATEGIES
18-49
Spots-Scatter
Sponsors
Many Venues |
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Definition
18-49: TV advertisers like this age range since their consumer patterns are not fixed and they are likely to spread their message.
Spots-Scatter: Run commercial over 4 different shows on 4 different nights
Sponsors: all ads from a show are from same company
Many venues: Ads appear in many venues |
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Term
ADVERTISING STRATEGIES
Institutional
FTC
Corrective Ad
FCC
Brand Name too Successful |
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Definition
Institutional: Budweiser says be good drivers; RJ Reynolds says it supports disaster relief
FTC: Federal Trade Commission focus = false ads
Corrective Ad: Forced listerine to run corrective ad saying it does nothing to prevent colds
FCC: Federal Communication Comission can run counter ads
Brand Name too Successful: If it enters English language then lose rights to propietary name (xerox) |
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Term
ADVERTISING STRATEGIES
Fear
Product Placement
Reality Shows
Virtual
Overlays |
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Definition
Fear: Unless you buy this you will be inadequate
Product Placement: Integrate products into show
Reality Show: Viewers accept products in realistic setting
Virtual: Originally during sporting events, technology puts ads on screens
Overlay: Ads appear on part of screen during show |
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Term
TELEVISION
Broadcasting (VHF/UHF)
Big Audiences
LCD |
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Definition
Broadcasting: UHF = ultra high frequencies; VHF = very high frequencies
Big Audiences: TV had huge audiences; powerful and persuasive
LCD: Lowest common denominator to attract highest proportion of people |
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