Term
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Definition
| Asking questions and finding answers |
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Term
| what makes research scholarly research? |
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Definition
| It applies scientific and systematic procedures to the research |
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Term
| What does academic research follow? |
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Definition
| Accepted norms and procedures |
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Term
| What 4 outcomes are sought in scientific discovery and explanation? |
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Definition
Describing behavior
Determining causes of behavior
Predicting behavior
Explaining behavior |
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Term
| What are the 5 goals of the best research? |
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Definition
Driven by theory,
Validates a theory
Further explains a theory
predicts behavior
explains behavior |
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Term
| What methods do communication researchers use in social science research? |
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Definition
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Term
| What does the study of communication from a social science perspective look for? |
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Definition
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Term
| What does the study of communication from a social science perspective focus upon (4) ? |
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Definition
symbols used to construct messages
messages
effects of messages
message meanings |
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Term
| What do communications scholars start with to do research? |
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Definition
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Term
| What do communication scholars do with interesting questions? |
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Definition
Formulate a formal research question
or hypothesis |
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Term
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Definition
a tentative, educated guess
or
proposition about the relationship between two or more variables |
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Term
| What two types of questions are asked as part of formal research questions? |
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Definition
it asks what the tentative relationship among variables might be
or asks about the state (nature) of some communication phenomenon |
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Term
| What are the 12 characteristics of scientific research? |
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Definition
| Emperical, testable, falsible, replicable, public, self-correcting, measurable / observable, control of errors minimizable, objectivity, skepticism, generalizationability, heuristic nature |
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Term
| What 3 parts make questions suitable for communication research? |
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Definition
| theoretical significance, social importance, researcher's personal interest |
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Term
| What types of questions are suitable for communication research? |
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Definition
| Questions of fact, questions of variable relations, questions of value, and questions of policy |
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Term
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Definition
| the discovery of answers to questions through the application of scientific and systematic procedures |
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Term
| Define social science research |
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Definition
| conducted through the use of scientific and systematic methods; is based on the assumption that research can uncover patterns in the lives of people |
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Term
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Definition
| based on observations or experiences of communication |
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Term
| Define proprietary research |
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Definition
| research that is commisioned by an individual or organization for its own use |
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Term
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Definition
| a related set of ideas that explains how or why something happens |
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Term
| Define quantitative method |
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Definition
| research that relies on numerical measurement |
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Term
| Define qualitative method |
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Definition
| research in which the researcher observes participants first hand in naturally occurring contexts |
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Term
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Definition
| a tentative, educated guess or proposition about the relationship between two or more variables |
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Term
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Definition
| a research question asks what the tentative relationship among variables might be or asks about the state or nature of some communication phenomenon |
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Term
| What are questions of definition? |
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Definition
| These provide definitions for phenomena in which we are interested (p14) |
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Term
| What are questions of relationships? |
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Definition
| These examine if, how and the degree to which phenomena are related. |
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Term
| What are questions of cause and effect? |
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Definition
| These ask and answer if one or more variables is the cause of one or more outcome variables. |
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Term
| What are questions of value? |
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Definition
| These ask for individual's subjective evaluations of issues and phenomena |
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Term
| What do questions of value examine? |
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Definition
The aesthetic or normative features of communication (p15)
[the appropriateness of a communication phenomenon or practice] |
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Term
| What are questions of policy? |
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Definition
| These are recommendations of courses of action. Generally communication researchers seldom test policy issues directly, but the results of research studies are used for policy claims. |
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Term
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Definition
| research findings lead to the identification of more questions |
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