Term
| Classical Period of Rhetoric |
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Definition
-Democracy
-PERSUASION - Sophists
-ABSOLUTE TRUTH - Socrates, Plato
-SYLLOGISM - some knowledge is certain
-Ethos, Pathos, Logos |
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Term
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Definition
-Rhetoric guides spiritual truth
-letter writing and preaching
-Faith represents truth - Augustine |
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Term
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Definition
-humanistic revival Renaissance, -scientific age, Industrial Rev.
-language/labeling creates experience
-scientific approach to comm.
FOUR APPROACHES SUBSET |
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Term
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Definition
| -believes in an existence of a single reality that causes people to communicate in predictable ways |
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Term
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Definition
-doesn't believe in a single truth
-comm studied subjectively |
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Term
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Definition
| -how power is constructed, challenged, and maintained |
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Term
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Definition
| -science is a game in which different discourses are employed to credit certain viewpoints |
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Term
| Humanistic Approach to Comm. |
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Definition
-Humanistic values
-Historical context
-Symbols shape our reality
-Postmodern/ Interpretive |
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Term
| Scientific Approach to Comm. |
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Definition
-Experimental design
-manipulation of variables to understand influence
-social scientific |
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