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Communication Final
Communication Final
197
Communication
Undergraduate 1
12/07/2011

Additional Communication Flashcards

 


 

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Term
Culture
Definition
A way of life developed and shared by a group of people and passed down from generation to generation.
- Can be between members of different cultures.
- Not all members of a culture share all the same elements.
Term
Co-Culture/Sub Culture
Definition
Culture with in a culture that shares common language, values, etc.
Ex. Surfers or New Yorkers
Term
Social Scientific Approach
Definition
Behavior can be observed, measured and predicted, quantitative approach.
- Primarily used to compare different cultures.
Term
Interpretive Approach
Definition
An approach that emphasizes subjective experience of the individual. A qualitative approach.
- Researchers get to know individuals.
- Might collect narratives or other writing.
Term
Critical Approach
Definition
Concerned with creating change by examining power relationships within a culture.
- Focus on social rather than individual relationships.
- Goal is to understand behavior and enact change.
Term
Shared Code System
Definition
Set of codes and signals shared between members of a culture.
- The less a code system is shared the less comm. is possible.
Term
Principals and Problems (Verbal)
Definition
The failure to understand slang and idioms creates misunderstandings.
Ex. Love Vs. Jung
Term
Principals and Problems (Non-Verbal)
Definition
Failure to understand what different gestures mean.
- Vary from culture to culture.
Ex. Thumbs Up -> Good Job or Fuck You.
Term
Synchrony (Sync)
Definition
Contributes to the smooth flow of conversation and ultimately to understanding.
- Those who stay in sync have better understanding of relationships.
- Effected by non-verbal gestures.
Term
Ethnocentrism
Definition
Our culture is superior to others.
- When to draw the line on cultural acceptance.
Term
Norms
Definition
Established rules of what is accepted and appropriate.
Term
Roles
Definition
Set of norms that apply to specific groups. Vary among cultures.
Term
Beliefs & Values
Definition
Determines what we think is right, good and important.
Term
Protonorm
Definition
A single, universal principle that underpins all systematic ethics.
Ex. Sacredness of life.
Term
Master Norms (core Values)
Definition
1. Respect for human life
2. Telling the truth
3. Non-violence
Term
Hofstede's Dimensions of Culture
Definition
1. Individualism Vs Collectivism
- Individual Vs. Group
2. High Context Vs. Low Context
- Meaning is inferred Vs. not inferred
3. High Power Distance Vs. Low Power D.
- Degree which people accept authority
4. Masculinity Vs. Femininity
- Work Vs. Compassion
- Achievement Vs. Nurture
5. High Uncertainty Avoidance Vs. Low
- Do not like unknown Vs. open to unknown
Term
Individualism
Definition
The tendency of people in a certain culture to value individual identity over group identity.
Term
Collectivism
Definition
The tendency of people in a given culture to value group identity over the individual identity.
- 2/3 of cultures are collective.
Term
High Context Culture
Definition
Skilled in reading non-verbal cues and behaviors, assume others are skilled as well.
- Speak less, listen more.
- Indirect communication.
- Less explicit.
Term
Low Context Cultures
Definition
Stress direct and explicit comm.
- Emphasize verbal messages.
Term
High Power Distance
Definition
More receptive to authoritarian comm.
Term
Low Power Distance
Definition
Equality is emphasized and assumed.
Term
Masculine/Achievement Culture
Definition
Values work, strength, competition and assertiveness.
- Authoritarian.
Term
Feminine/Nurture Culture
Definition
Values affection, compassion, nurturing and interpersonal relationships.
- Importance to non-verbal behaviors.
Term
High Uncertainty Avoidance
Definition
Comfortable where there is little ambiguity (unknowns)and there is a great deal of info.
- Prefer more rules and predictable behaviors.
- What is different is dangerous.
Term
Low Uncertainty Avoidance
Definition
More open to change and diversity.
- What is different is curious.
Term
Culture Shock
Definition
When the values, beliefs and customs of your culture clash with those of a new culture.
Term
Honeymoon Stage (1)
Definition
When you first experience a new culture, everything is interesting and exciting.
Term
Culture Shock (2)
Definition
You start to become stressed due to barriers such as language.
Term
Adjustment Stage (3)
Definition
Find solutions to your issues and adapt.
Term
Acculturation Stage (4)
Definition
Engage with the culture and start to develop your intercultural identity.
Term
Re-Entry Shock (5)
Definition
When you return to your native culture, you experience culture shock again due to the change in lifestyle.
Term
Stages of Culture Shock
Definition
1. Honeymoon Phase
2. Culture Shock
3. Adjustment Phase
4. Acculturation Stage
5. Re-Entry Shock
Term
Defensive Projection
Definition
Seeing our own undesirable qualities in other people.
Ex. "Your greedy" -> "At least I'm not as greedy as the Jews!"
Term
Inter-Group Contact Theory
Definition
Four conditions needed for optimal interaction between cultural groups.
1. Authority Support
2. Equal status between groups
3. Shared goals
4. Inter-group cooperation
Later a 5 was suggested...
5. Friendship
Term
Cosmopolitan
Definition
"Citizen of the world".
- Obligation to others and recognition of our responsibilities for every human being.
- Recognition that humans are different and that we can learn form each other differences.
Term
Cultural Homogenization
Definition
The tendency for cultures in contact with one another to become increasingly similar to one another.
Term
Primary Groups
Definition
The basic social unit to which we belng.
Ex. Family, childhood friends etc.
Term
Social (Casual) Groups
Definition
Extended primary group relations.
- Usually short lived but can have influence on a persons life.
Ex. Neighbors, classmates, teammates etc.
Term
Small Group
Definition
A group of at least 3 people that work together towards a goal.
Term
Social Categorization
Definition
A cognitive took used to define one's self though the world in which they live/
Term
Learning/Education Groups
Definition
A group that meets to teach or learn something about a given topic or subject.
Ex. Book Club.
Term
Problem Solving/Work Group
Definition
A group that has a specific goal to achieve, often in the context of a job.
- Group may have a little in common other than the goal of completing a task.
Term
Self-Directed Work Team
Definition
A group of employees who have day to day responsibilities of managing themselves and the work they do with minimum direct supervision.
- Motivates employees, makes them feel important.
Term
Initiating/Contributing
Definition
Proposing new ideas or a change way regarding the group's goal.
Term
Information Seeking
Definition
Asking for clarification, authoritative information and fact relevant to the problem.
Term
Task Roles
Definition
Actions directed towards accomplishing the groups objective.
Term
Opinion Seeking
Definition
Looking for information that isn't so much factual but for values underlying the suggestions being considered.
Term
Information Giving
Definition
Offering facts or generalizations based on experiences or authoritative sources.
Term
Opinion Giving
Definition
Stating beliefs or opinions relevant to a suggestion made.
Term
Elaborating
Definition
Expanding on suggestions with examples or restatements.
Term
Coordinating
Definition
Indicating the relationships among various ideas and suggestion. Trying to coordinate the activities of group members.
Term
Energizing
Definition
Stimulating the group to acting or a decision, attempting to increase quality or activity.
Term
Orienting
Definition
Indicating the position of the group by summarizing the processes made. What direction is the group going in?
Term
Evaluating
Definition
Comparing the groups accomplishments to some criterion or standard.
Term
Assisting on Procedure
Definition
Helping or facilitating group movement by doing things for the group.
Term
Recording
Definition
Writing down suggestions, recording decision/outcomes. Provides results of the groups efforts.
Term
Group Building and Maintenance Roles
Definition
Encouraging
Harmonizing
Compromising
Gate-keeping and expediting
Following
Term
Encouraging
Definition
Praising, showing interest in, agreeing with, accepting contributions.
Term
Harmonizing
Definition
Mediating the differences among the other members.
Term
Compromising
Definition
Operating frm within a conflict situating, by admitting a mistake, disciplining one's self for the sake of group harmony.
Term
Gatekeeping and Expediting
Definition
Attempting to keep comm. channels open by encouraging the participation of some or by curbing the the participation of others.
Term
Following
Definition
Going along with the group, passively accepting the ideas of others.
Term
Individual Roles
Definition
Roles designed to satisfy an individual's needs than to contribute to the needs of the group.
Aggressing
Blocking
Recogniting Seeking
Self Confessing
Acting the Joker
Dominating
Help Seeking
Special Interest Pleading
Term
Aggressing
Definition
Deflating the status of others, attack the group or the problem it is attempting to solve.
- Take credit for ideas.
- Negative.
Term
Blocking
Definition
Resisting, disagreeing and opposing beyond reason.
- Bringing up a dead issue.
Term
Recognition Seeking
Definition
Calling attention to oneself though boasting, reporting on personal achievement etc.
Term
Self Confessing
Definition
Using the group as an opportunity to express person non group related feelings.
Term
Acting the Joker
Definition
Goofing off, showing a lack of involvement.
Term
Dominating
Definition
Trying to assert authority/superiority by manipulating others.
Term
Help Seeking
Definition
Attempting to get sympathy from other group members though expressions of insecurity.
Term
Special Interest Pleading
Definition
Speaking on the behalf of some group.
- Speaking on behalf of woman as a man.
Term
Group Size
Definition
Ideal groups have 5-7 members, as they get bigger, member satisfaction decreases.
Term
Wheel Structure
Definition
- One person is the leader
- Leader connected to everyone
- Members not connected
0 0 < - Members
\ /
0 <- Leader
/ \
0 0
Term
Chain Structure
Definition
-People can communicate with those besides them
- Not everyone can communicate with leader
--0-- <- Leader
/ \
0 0 <- Members
| |
0 0
Term
"Y" Structure
Definition
- Shape of a "Y"
- Leader in the middle
0 0
\ /
0 <- Leader
|
0 <- Members
|
0
Term
Circle Structure
Definition
- Decentralized
- Connected to 2 other members
- Pentagon Shape
Term
All Channel
Definition
- Decentralized
- Access to everyone in the group
- Devil's pentagon shape
Term
Virtual Groups
Definition
Chat rooms, skype, etc.
- Distance is not an issue
- Non-verbal not seen as well if at all
Term
Task Functions
Definition
Activities that help the group achieve its goal: giving and asking for suggestions, opinions, info. orienting the group. Clarifying remarks.
Term
Consideration Functions
Definition
Any activities that improve the emotional climate or increase the satisfaction of individual members: agreeing, showing support, Gatekeeping.
Term
Asch Test
Definition
Conformity test using vision. Did this object move?( it really did) On their own they say yes, but when the rest of the group says no first, they say no.
Term
Iconoclast
Definition
A person who challenges the norms of a group or society.
Term
Public compliance vs. Private acceptance
Definition
Whether people change their thinking as a result of hearing opinions different fom their own or whether they say they agree with the group when in fact they disagree.
Term
Public Compliance
Definition
Agree with group but don't actually believe it.
Term
Private Acceptance
Definition
The opinions of others starts to make you doubt your own opinons.
Term
Social Comparison Theory
Definition
all human beings have a need to evaluate their own opinions and Abilities and that when they cannot do so by objective nonsocial means, they compare them with those of other people.
- Am I a good driver? -> Compare to others.
Term
Risky Shift Phenomenon
Definition
We are more likely to engage in risky behaviors if other members of the group do it as well.
Term
GroupThink
Definition
We conform to other opinions because we strive to be uniform.
Term
Advantages of GroupThink
Definition
Illusion of Invulnerability
Rationalization
Perception of Morality
Demonization
Individual Pressure
Self-Censure
Illusion of Agreement
Information Screening
Term
Cohesiveness
Definition
The total field of forces acting on members to remain in the group.
- Emotional commitment to the group
- Cohesiveness group leads to greater effeteness from the group.
Term
Phase of Group Development
Definition
Forming
Storming
Norming
Performing
Term
Forming
Definition
- Small Talk
- Before first meeting
Term
Storming
Definition
- Argue about goals
- Minimal work gets done
Term
Norming
Definition
- Balance
- Cohesion Emerging
Term
Performing
Definition
- Maximum Productivity
- Group morale high
Term
Nominal Group Technique
Definition
1. Silently Brainstorm
2. Write down all ideas
3. Discussion and clarification
4. Individually rate ideas
5. Clarification of vote
6. Raking of ideas
Term
Consensus
Definition
Agreement among all members of a group concerning a given decision.
Term
Majority Vote
Definition
The vote of a 51% of group members.
Term
Handclasping/Pairing
Definition
Members within a group from a coalition to help each other.
- Over power majority.
Term
Railroading
Definition
One or a few group members force their will on a group.
Term
Reciprocity
Definition
Creates a feeling of obligation.
Term
Door-in-the-Face
Definition
Make Large Request -> They Say No -> Make small request -> They comply to your mall request.
Term
Cognitive Dissonance
Definition
A discomfort caused by holding conflicting ideas simultaneously.
Term
Free-Choice Paradigm
Definition

If the person makes the change/decison themselves, they wil belive it more. 

 

Term
Effort Justification
Definition
Because you put effort into something its OK to go along with it.
- Buying a car
Term
Belief Disconfirmation
Definition
A shield, avoiding what you don’t want to see in yourself, avoiding info you don’t want to hear
Term
Induced Compliance
Definition

You are made to do something and that decison doesn't affect that way you view yourself becuase you didn't do it under your own judgement.

- Someone puts a gun to your head and tells you to kill someone.

Term
Foot-in-the-Door
Definition
Make small request -> They Agree -> You increase the request -> They feel obligated to conform.
Term
Fake Authority
Definition
Dressing as if you have authority.
Term
Scarcity
Definition
The more scarce an object is, the more you want it.
Term
Planned Scarcity
Definition
Make it appear that something is scare event when its not.
- "Limited edition."
Term
Restricted Freedom
Definition
Want more when you told you can't have it.
Term
Closing Time Effect
Definition
As the end of something nears, attracting goes up because the resources are running out.
Term
Social Power
Definition
Reward - Reward for something
Coercive - Do this or else
Referent - Power over someone becuase they like us
Legitimate - Granted power by law
Expert - Power though expertise
Term
Tough Guy/Macho
Definition
High risk organizations.
- Achievement is valued
Term
Work Hard/Play Hard
Definition
Focuses on sales and meeting customers needs.
- Incentive based reward systems.
Term
Bet-Your-Company
Definition
High risk but low feedback.
- Takes time to see results.
Term
Process
Definition
Low risk, slow feedback.
- Governments
- Schools
Term
Systems Theory
Definition
An organization is a system.
- When one part breaks, the whole organization suffers.
Term
Components of Organizational Cultures
Definition
1. Individualism
2. Power Distance
3. Time
4. Uncertainty Avoidance
5. Continuum of innovative Vs. Traditional
Term
LMX Theory
Definition
Depends on the relationship with the leader.
- Is he approachable?
Term
Organizational Citizenship Behaviors
Definition
Accommodating others, assisting others, overall compliance.
Term
Commitment
Definition

Relative strength of an individuals identification with an organization.

-The more committed a person is, the more likely he/she is to comply.

Term
Downward Communication
Definition
Communication that is initiated by the organizations upper management and then filters downward through the chain of command.
- Most effective with oral and written comm.
Term
Law of Diminishing Returns
Definition
Sending to many messages works against goals.
Term
Upward Communication
Definition
From employees to executives.
- Failure of upward comm. can be disastrous.
- Columbia space ship.
Term
Ingratiation
Definition
An attempt by individuals to increase their attractiveness in the eyes of others.
Term
Horizontal Communication
Definition
The exchanges between and among people on the same level of the organization.
- Clarify points
- Overlap and redundancy occurs w/o
Term
Rumors/Gossip
Definition
Informal communication that can either be self or group serving.
Term
Leveling
Definition
The process whereby some of the detail are omitted.
Term
Sharpening
Definition
The exaggeration of certain points of the rumor.
Term
Assimilation
Definition
The way people distort messages in accordance with their own view of things.
Term
Group Serving
Definition
Dissemination of info, builds relationships.
Term
Self Serving
Definition
Spread rumors for ones own entertainment.
Term
Organizational Change
Definition
Willingness of an organization to change/no change.
- Failure to change -> failure of org.
Term
Mediated Communication
Definition
An indirect form of communication that passes through a medium.
- Source is anonymous
- Wide spread
Term
Mass Communication
Definition
- Large target audience
- Public message
- Feedback
Term
Agenda Setting Theory
Definition
The press tell us what to think about by establishing the relative importance of certain issues and through framing they also tell us how to think about the presented information.
Term
Agenda
Definition
Prioritized list of items.
Term
Framing
Definition
Dissemination information from a certain point of view.
Ex. 4 Loko's
Term
Media Saturation of an Issue
Definition
Media presents issues they want to become popular/big.
Term
Spiral of Silence
Definition
How people tend to remain silent when they feel that their views are in the minority.
Term
FCC
Definition
Organization that keeps the media from advertising vulgar things.
Term
Hypodermic Needle Model
Definition
Each audience member receives messages directly from the source of a given medium.
- Wars are bad -> We think they are
Term
The Two Step Flow Model
Definition
Information is passed from the vaious mass media to certain opinion leaders and from these leaders to other people within the population
Term
Opinion leaders
Definition
Certain people who have a particularly strong influence.
- Friends
- Parents
- Leaders
Term
Passive vs. Active Audience
Definition
Active - Choose what we are expose to.
Passive - Do not choose what we are exposed to.
Term
Selective Exposure
Definition
The tendency to choose communication that will confirm your own opinions, attitudes or values.
Term
Selective Attention
Definition
The receiver processes certain stimulus while filtering out others.
Term
Garbner's Cultivation Theory
Definition
Those who spend more time watching television are more likely to perceive the real world in ways that reflect the most common and recurrent messages of the television world.
Term
Cumulative Process
Definition
Basing things on the media and not actual research.
Term
Mainstreaming
Definition
Choosing to select the most popular sources of media.
Term
Resonance
Definition
If we can relate to a message the impact of that media message is increasd.
Term
Gratification Theory
Definition
Media fulfills needs & desires (we have certain needs, goals; we consume media to meet those needs/goals).
Term
Innovators
Definition
Progressive, experimentalist, first to get something.
Term
Early Adopters
Definition
Pre-Order, first in line.
Term
Early Majority
Definition
Normal People
- Wait a few months after release.
Term
Late Majority
Definition
Wait until "iPhone 2" comes out.
Term
Laggards
Definition
Very reluctant to change.
Term
VALS Framework
Definition
Breaks consumers into different categories.

1. Innovators - "The shit"
2. Thinkers - Ideals, mature, responsible
3. Believers - Ideas, traditional, religious
4. Achievers - Career/family oriented, religious
5. Strivers - Fun, not enough money to do things but they try
6. Experiencers - Like variety, excitement, risk
7. Makers - Practical, constructive skills, self sufficent
8. Survivors - Few resources, driven by safety.
Term
Creative Development
Definition
Writers, artists, viral marketers, they create stories and produce the ideas/products.
Term
Media coordination
Definition
Determine how much it all costs.
Term
Account & client management
Definition
The middleman salespeople. Try to please the client. They pitch the ideas
Term
Conventional Persuasive Strategies
Definition
Famous Person Testimonial - "Tiger Woods"
Plain Folks Pitch - Applies to everyone
Snob Appeal - Elevate status "Mac"
Band Wagon - Everyone else is doing it
Hidden Fear - Solve a problem we dont have
Irritation - Irritating commercial
Association - Association a product with a culturally accepted idea
Dissociation - Separate from mother brand
Product Placement - Hidden adverts (coke)
Term
Prior Restraint
Definition
Try to prevent something from being published.
Term
Reporter’s Privilege
Definition
A term that only applies to some states, has to do with shield laws.
Term
Shield Law
Definition
Reporters do not have to disclose their sources unless it is vital towards solving a case.
Term
Defamation
Definition
A claim that harms the reputation of a person or company.
Term
Libel
Definition
Any time a knowingly inaccurate, harmful statement is written and published.
Term
Slander
Definition
Like libel but spoken instead of written.
Term
Copyright
Definition
Anything copy-written is extended for the life of the author +70 years.
Term
Net neutrality
Definition
Should internet providers have the ability to restrict the the speed of internet if people go on certain sites.
Term
Narrowcasting
Definition
Programming designed to target a specific segment of the media audience
Term
Convergence
Definition
The merging or coming together of computing, telecommunications, and media in a digital environment
Term
CMC
Definition
Computer Mediated Communication
- Skype
- AIM
- Email
Term
Perpetual linkage
Definition
We are constantly connected to one another now through technology.
- Must stay connected so we don't miss things.
Term
Hyperpersonal theory
Definition
We are able to develop intimate relationships more quickly because gathering info that creates intimacy is readily available online.
Term
Reciprocal Concession
Definition
Ask for a big favor, then tone it down.
Term
Low Ball
Definition
Present something you have no intention of following up with, then ask for a larger request.
Term
Sturdy Oak
Definition
A view that men should be tough, in control of their feelings, self-reliant, and unaffected by problems.
Term
Fighters
Definition
A view that men should be ruthless, aggressive, and committed to work more than family.
Term
Bread Winner
Definition
A view that a man earns to primary income for the family.
Term
Stand Point Theory
Definition
Your views on the world depend on your status in society.
Term
Glass Walls
Definition
Sex Segregation on the job.
Term
Glass Ceilings
Definition
Invisible barrier that limits advancement for minorities and women.
Term
Diversity Training
Definition
Aims to increase acceptance in the work place.
Term
Affirminative Action (Org Comm)
Definition
Minorities rewarded with a job because they were discriminated against.
Term
Sex Object
Definition
Judge someone based on their sexual appeal.
Term
Report
Definition
Communication that is goal oriented.
Term
Rapport
Definition
Communication that is relationship oriented.
Term
Mother
Definition
Describes a woman who is very friendly, supportive and welcoming.
Term
Child
Definition
A view that women are less mature and competent at make decisions.
Term
Iron Maiden
Definition
A woman who is harsh and has masculine features.
- Hillary Clinton
Term
Mean World Syndrome
Definition
When a person is exposed to a lot of violent media, they start to actually think the world is more violent than it actually is.
Term
Emotional Inteligence
Definition
The ability to read, interpret and control emotions.
Term
Social Proof
Definition

Sometime we don't know how to act so we look to see what others are doing.

- 1st day of college, look around to see what others are doing.

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