Term
| Two Dimensions of non-forceful social influence |
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Definition
>Ends (goal) of influence
-Convincing-seeking mental transformation
-Compliance-gaining-seeking behavior modification
>Means (method) of influence
-Communicating-employing currencies of expression
-Controlling-employing currencies of power |
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Term
| Aristotle's three categories of rhetorical proof |
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Definition
>Ethos(persuader credibility)-bringing focus to persuader qualities that lend to attributions of believability
>Pathos(persuadee passions)-triggering psychological audience responses that are conducive to the persuader's goals
>Logos(persuasive messages)-offering convincing arguments; assertions supported by evidence, reasons, or rationale |
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Term
| What are the two components of a persuasive appeal? |
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Definition
>Argued Messages
>Situational Cues |
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Term
| (Ethos) Four initial and two intermediate attributions that lead to credibility |
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Definition
>Initial Attribution
-Knowledge
-Skill
-Passion
-Compassion
>Intermediate Attribution
-Expertise
-Trustworthiness |
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Term
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Definition
| elements of a persuasive appeal that trigger and offer relief from states of psychological discomfort |
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Term
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Definition
| trigger desire to minimize physical losses and maximize physical gains ("minimax") |
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Term
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Definition
| trigger desire to nurture condition of inner psychological well-being |
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Term
| (Logos)Two Components of Argumentation |
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Definition
>Persuader-supplied arguments-assertions supported by evidence, reasons, or rationale
>Persuadee-supplied inferential leap of faith-believed-in conclusion justified by supporting evidence |
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Term
| Three Mental Processing Capabilities |
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Definition
>Conscience
>Reason
>Representation |
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Term
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Definition
>Sanctification
>Solvency
>Signification |
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Term
| 3 Forms of Supporting Evidence |
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Definition
>Sacred
>Scientific
>Similitudic |
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Term
| Process for preparing a speech-eight steps |
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Definition
>Clarify your purpose
>Analyze your audience
>Gather your support material
>Structure your ideas
>Prepare your audio-visual aids
>Compose your speaking notes
>Rehearse your delivery
>Manage your speaking anxiety |
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Term
| What are the three types of speech functions? |
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Definition
>informative-to offer concept instruction or skill training
>persuasive-to alter beliefs, values, attitudes, or actions
>ceremonial-to commemorate or entertain |
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Term
| How do you narrow your topic? |
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Definition
>General focus-What topic will you speak about?
>Specific focus-Within your topic, what is important to speak about considering your audience needs and time constraints?
>Speech claim-What particular audience effect will you seek as the outcome of your speech? |
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