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Communication Chapter 22
Communication Chapter 22
10
Communication
Undergraduate 1
03/21/2012

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Term
Rhetoric
Definition
Discovering all possible means of persuasion
Term
Inartistic proofs
Definition
External evidence the speaker doesn't create
Term
Artistic proffs
Definition
Internal proofs that contain logical, ethical, or emotional appeals
Term
Logos
Definition
Logical proof, which comes from the line argument in a speech
Term
Enthymeme
Definition
an incomplete version of a formal deductive syllogism that is created by leaving out a premise already accepted by the audience or by leaving an obvious conclusion unstated
Term
Ethos
Definition
Perceive credibility which comes from the speaker's intelligence character, and goodwill toward the audience as these personal characteristics are revealed through the message
Term
Pathos
Definition
Emotional proof, which comes from the feelings the speech draws out of those who hear it
Term
Cannons of rhetoric
Definition
The principle divisions of the art of persuasion established by ancient rhetoricians-invention, arrangement, style,delivery, and memory
Term
Invention
Definition
A speaker's "hunt" for arguments that will be effective in a particular speech
Term
Golden mean
Definition
The virtue of moderation; the virtuous persons develops habits that avoid extremes
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