Term
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Definition
| A message designed to strategically induce change in an audience. |
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Definition
| A statement of what you intend to accomplish in this particular presentation. |
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| A statement of purposes that could be achieved with continuing attempts to persuade. |
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Definition
| The audience likes you and your message less after your presentation than they did before. |
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Definition
| Encouraging the audience to keep doing what they are doing. |
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| Discouraging listeners from taking some action. |
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| The listeners start a new behavior as a result of the persuasive presentation. |
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Definition
| A persuasive purpse rooted in convincing listeners to stop some current behavior. |
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Term
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Definition
| A proposition that asserts some course of action. |
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Definition
| An assertion that can be proved or disproved as consistent with reality. |
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| A proposal of a new rule. |
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| A statement of what we should embrace as more important to our culture. |
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Definition
| Evidence that the receiver believes. |
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Definition
| Questions that can be used to test the validity of evidence. |
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Term
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Definition
| A logical structure that provides enough specific instances for the listener to make an inferential leap to a generalization that summarizes the individual instances. |
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Term
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Definition
| A logical structure that uses a general proposition applied to a specific instance to draw a conclusion. |
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Term
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Definition
| A logical structure that contains a major premise (a generalization) applied to a particular instance (a minor premise) that leads to a conclusion. |
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Term
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Definition
| Arguing against someone else's position on an issue. |
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Term
| Monroe Motivated Sequence |
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Definition
| A problem-solving format that encourages an audience to become concerned about an issue; especially appropriate for a persuasive presentation. |
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Term
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Definition
| A set of principles of right conduct. |
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