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Definition
| the dissemination of messages from one person (or group of persons) to large numbers of people via media, including television, radio, computers, newspapers, magazines, billboards, video games, and other means of sharing information with large audiences. |
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| Feeling that we are not personally suseptible to persuasive messages in the media, but we think other people are. |
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Direct-to-consumer advertising |
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| selling prescription drugs in public venues sucha as the mass media |
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Pathologizing the human body |
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| making natural functions seem weird and unatural. |
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| to characterize sales pitches that resemble entertaining programs |
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| means that a sponsor pays to have a product or brand name included in a movie, a television program, a video game, or some other form of entertainment. |
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Definition
| efforts to benefit the public using an entertainment formt |
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Definition
| Sggests that people evlalutate messages by considering how useful the information is likely to be in their lives. |
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| in this stage, participants in media literacy programs learn to identify different types of messages (oersuasive, informative, entertaining) and different types of media. |
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Definition
| in this stage, participants discuss their perception of media in general and of specific media messages |
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| breaking down a message into specific components such as key points, purpose, implied messages, profuction technique and goals. |
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Term
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Definition
| in this stage, media literacy programs challenge participants to write their own news stories, design their own ads, perform skits and participate in other creative efforts to help them understand the process and demystify the way media messages are created. |
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Term
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Definition
| where media literacy can be taught at home when parents help children understand the aspects of media messages they encounter. |
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Term
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Definition
| awareness and skills that allow a person to evaluate media content in terms of what is realistic and useful |
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Definition
| people develop beliefs about the worl based on a complex array of influences, including the media. |
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Term
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Definition
| suggests that people judge themselves largely in comparison to others. |
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