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Comm324 Exam 1
Communication and Gender
37
Communication
Undergraduate 3
02/27/2013

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Term
Why study gender?
Definition
1. understand complexity of cultural values that influence masculinity, feminity, men and women
2. understand how we become gendered
Term
Gender as process, stratification, structure
Definition
process:
a. ascribed-how others assign us gender
b. avowed-how we think of selvs

stratification: centralizes power
(gendered ideology: construction of symbols and images that explain, express reinforce and oppose gender division)

structure: society and institutions built upon gender ranking. social institution, culturally specific)
Term
rhetorical perspective
Definition
-focus on language
-focus on social truths
-construction and maintenance of gender
contingency of truths
Term
Campbell's 7 characteristics
Definition
-power
-problem-solving
-public
-propositional
-pragmatic
-poetic
-powerful
Term
Biological theory
Definition
biological characteristics are basis of gender diffs
-chromosomes, hormonal activity, brain/structure development
Term
Interpersonal theories
Definition
-psychodynamic theories assume relationships are central to human development
-mothers closer to daughters
Term
Psychological theories
Definition
-emphasize influence of imitation on gender; reward and punishment
-social learning theory
-cognitive development theory-how we learn from interactions with others to define selves and gender
-gender constancy: when children realize gender won't change
Term
Cultural theories
Definition
-symbolic interactionism: learn who we are and how culture views identity through comm.
-responses from parents and teachers
-play activities
-external and internal expectations of roles
-help understand social expectations
Term
critical theories
Definition
-standpoint theory: societies grouped into social hierarchies; group membership shapes how we view world
-social location: socio-economic class

queer theory: critiques conventional categories of identity and cultural views of normal and abnormal. identities fluid.
performative theory: we generate identities
queer performative theory: questions power gender boxes create; destabilize categories
Term
Gender paths
Definition
sex--> gender -> sexual desire
sex -> cisgender -> heterosexual

deviations:
sex -> transgender
sex -> cisgender -> LGB
sex -> transgender -> LGB
sex -> genderqueer -> queer
Term
Colonial America gender
Definition
-agrarian
-womens role domestic; husband's public
-woman subservient to husband
Term
17, 18, 19 centuries
Definition
-colonial era (helpmeet)
-ornamental ideal

revolutionary era:
-republican womanhood merged values (coffee, not tea)
-motherhood central to building nation; civic identity

mid 19 century:
-true womanhood and cult of domesticity

4 cardinal virtues:
-domesticity
-piety
-purity
-submissiveness
Term
Obstacles in 1800s
Definition
1. lack of equal education
-fears of giving women power that accompanies knowledge
-education on domestic arts
-equal ed became first major reform effort

2. legal condition of women
-father's to husband's ownership (femme covert)
-no court, custody or free divorce
Term
women shouldnt public-speak bc:
Definition
1. theological-bible, new testament
2. biological-reproduction, menstruation shrouded in mystery. smaller brains. ed will dry up womb.
3. sociological tradition: way it's always been; myths about sexuality
Term
Rhetorical strategies in 1800s
Definition
-fighting to speak (scripture)
-indirect arguments
-feminine style
-traditional argumentative and stylistic strategies-humor, refutation, authoritative, colloquial
Term
Important women
Definition
abigail adams: appealed to john to "remember the ladies"
mary wollstonecraft: vindication of rights of women
frances wright: first 4th of july speech; radical
maria miller stewart: black, spoke to mixed race and gender audiences
frances willard: president womens christian temperance union (home protection, holy war)
Term
First womens rights conventions
Definition
seneca falls, 1848

-conceived in london in 1840 by EC stanton; SB anthony, lucretia mott
-many conventions followed
Term
womanhood, personhood claims in 1800s
Definition
-moral, aesthetic superiority of women
-difference
-celebrate domesticity
-influence on home education

opposing:
-equality, natural rights
-common humanity
-enlightenment ideals
Term
suffrage press
Definition
lily, una, revolution, woman's journal
Term
anti-suffrage
Definition
1. women lack physical power to enforce vote
2. vote would have coarsening effect (man-ish)
Term
UK suffragists
Definition
mid 1800s
-national union womens suffrage societies, womens social and political union
-emmeline and christabel pankhurst founded WSPU 1803. deeds not words
Term
Early 1900s
Definition
1890 merged into NAWSA
1913 NWP Alice Paul, Lucy Burns

-new woman ideology
-silent sentinels
-rhetorical presidency (militant AND feminine women)
Term
colonial masculinity
Definition
-land ownership, through early 1800s
-genteel patriarch
-heroic artisan (shopkeeper, farmer, craftsman)

-more equality when settling land
Term
Industrial era masculinity
Definition
crisis of manhood; need for craft
self-made man
-family community -> self
-volatile marketplace; personal wealth and achievements

true manhood:
-gentility, respectability
-emotional strength and restraint on impulses
-middle class white men
Term
masculinity early 1900s
Definition
challenge self-made man bc women enter workforce, immigration and depression, reconstruction
-physical power, attack anything feminine, rugged
-cowboy, frontiersman
-teddy roosevelt
-boy scouts formed 1910 to raise sons in new manhood
Term
New man
Definition
-alternative masculinity
-embraced female sexual autonomy
-worked for gender justice and equality
-mens' league for womens suffrage
Term
Breadwinner
Definition
-postwar fears of sexual chaos
-depression and WWII
anxiety abouts womens economic power
-gendered ideologies w/ cold war ideology

development of maturity discourse
Term
breadwinner gender failure
Definition
-immature
-not fully masculine
-momism
-homosexuality anxiety

grey flannel rebel: job, marriage, but discontent with conformity
-inner directed people: leaders
-outer directed people: followers

-scapegoated women
Term
playboy
Definition
-response to gray flannel rebelism
-had job but not wife
-challenged breadwinner and conformity in marriage

response:
capitalism: still buying stuff!
reclaim fun, redefine adult life
love women, dont like wives
Term
profeminist movement
Definition
-allied with feminist groups and ideals
-egalitarian
-beyond restrictions of gender ideals
NOMAS, WRC, MVP
Term
promasculine movement
Definition
-reject feminism
-need to reclaim masculinity through nature, religion
-disparage male feminists, gays

-Free Men
-Mythopoetic Men
-Promise Keepers
Term
postwar gender anxieties
Definition
-wartime expansion of womens public and political roles
-postar sexual containment
-housewife
revalorization of domestic sphere
conformity
consumption

Betty Friedan-new rights womens activism. the feminine mystique. womens right but homophobic.
Term
types of feminism
Definition
radical: women should extricate from system (womanhood)
liberal
lesbian: compounded challenges; homophobia used as antifeminist weapon
multiracial feminism: women worked with gay rights and across racial lines
Term
Backlash
Definition
response to womens rights in 60s and 70s
-blame dissatisfaction on feminism
-new terms: biological clock, mommy track

second wave antifeminism:
-total woman
-fascinating womanhood
-stop ERA
Term
third wave feminism
Definition
1980s
-surrendered wives
-war against boys (sommers)
-build coalitions
-integrate theory into everyday practice
-political is personal
-media savvy
-aesthetics and consumerism
Term
womens lib rhetoric substantive features
Definition
-challenging gender ideologies
-involve moral conflict
-raise consciousness to create audience
Term
womens lib rhetoric stylistic features
Definition
-affirming affective-womens emotional experiences
-validity of personal experience
-supporting value of dialogue
-goal of self determination
-violate reality structure
-personal is political-publicized experiences
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