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| An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization. |
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| IMC is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs with consumers, customers, prospects, employees and other relevant external and internal audiences. |
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Definition
Non-personal
paid
persuasive in nature
identified sponsor |
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Definition
product
price
place (distribution)
promotion |
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Definition
| Generate short-term financial returns and build long-term brand value. |
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Definition
| Harley Proctor on the soap |
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Definition
A brand is a conceptual entity that focuses the organization of marketing activities --- usually with the purpose of building equities for that brand in the marketplace.
It's the central organizing concept of modern advertising and marketing. |
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