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| select some aspects of a perceived reality and make them more salient in a communicating text, in such a way as to promote a particular problem definition, casual interpretation, moral evaluation, and/or treatment recommendation |
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focus on a particular piece of reality
Ex- football game, you don't go play by play and describe every detail, but get main points or key plays that made the game |
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making something more memorable, raising the issue and making it important
Ex- football game, if the game was won by the defense, then the defence would be ____ |
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Asked are you for or against
death tax?
Estate tax?
Inheritance tax?
(their were different answers for every tax question even though they are all the same tax...
They changed the name of the tax in order to get people who didn't know what they were voting for, hearing death tax makes people not want to support it b/c it sounds that you're taxed after death) |
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"Global warming linked to decline in Oysters"
"Research blames climate change for oyster die off"
(which one seems more serious? inevitable? etc |
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