Term
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Definition
the study of how media and communication processes affect human perception, feeling, emotion, and value
(We have been affected by, and affect electronic media. In other words, the medium is the message)
-centers on the principle that society cannot escape the influence of technology and that technology will remain central to virtually all walks of life |
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Definition
-media infuse every act and action in society
-media fix our perceptions and organize our experiences
-media tie the world together |
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Term
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Definition
the notion that humans can no longer live in isolation, but rather will always be connected by continuous and instantaneous electronic media
Marshall McLuhan
-not harmony, but an extreme concern with everyone elses life
-our life is interested with more than just friends and family |
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Term
| Media history 1 (tribal era) |
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Definition
-oral culture (communicate by word of mouth)
-face to face
-hearing
-remembering
-memory
-passing down |
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Term
| Media history 2 (Literate era) |
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Definition
(not everyone can read in the beginning)
-alphabet
-seeing
-shattered the tribe |
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| Media history 3 (Print era) |
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Definition
-printing press
-seeing
-mass production produces citizens who are similar (they are all in the know)
-available to lot more people |
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| Media history 4 (Electronic era) |
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Definition
-tv, computer
-seeing, hearing, touching
-iphones, ipads, etc
-reverted to "talking" to one another (an oral culture) |
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Term
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Definition
Phrase referring to the power and influence of the medium - not the content - on a society.
Medium- newspapers, tv, facebook, etc
The message can be interpreted in different ways by how the medium is presented or presents the message
(we shape our tools and thereafter our tools shape us) |
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Term
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Definition
High definition communication that demands little involvement from a viewer, listener, or reader
Examples...
- radio
-film
-books
-lectures |
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Term
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Definition
Low definition communication that demands active involvement from a viewer, listener, or reader
Examples...
-Cartoons
-conversations
-television
-telephone
(it requires the audience to create meaning through high sensory and imaginative invlovement) |
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Term
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Definition
Further expansion of MET with focus on the impact of technology on society
Four laws...
1. Enhancement (What does the medium enhance or amplify)
2. Obsolescence (what does the medium push aside or make obsolete)
3. Retrieval (What does the medium retrieve from the past)
4. Reversal (what pushed to the limits, what does medium reverse to) |
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