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| information that is spread for the purpose of promoting a doctrine or cause |
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| the imitation of behavior from media |
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| A research method in which observers systematically analyze media subject matter |
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| scientific method of isolating and observing variables in a controlled enviroment |
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| research methods that rely on questionnaires to collect research data |
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| methods that ensure that every member of the population being studied has a equal chance of being chosen |
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| process by which people seek out messages that are consistent with their attitudes |
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| process by which people with different attitudes interpret the same messages differently |
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| process by which people with different views remember the same event differently |
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| well-informed people who help others interpret media messages |
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| communication process in which media effects travel through opinion leaders |
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| media investigations devoted to practical, commercial purposes |
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| a process by which viewers of media violence develop callousness or emotional neutrality in the face of a real-life act of violence |
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| a set of related statements that seek to explain and predict behavior |
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| model that predicts that media will have swift and potent influence |
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| model that predicts media will have little influence on behavior |
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| model that predicts that media can have a combination of influences |
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| explanations of the way effects travel from the mass media to their audiences |
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| theory that implies that media effects flow directly from the media to an individual |
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| a complex interaction of media effects |
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| theory that people learn by observing others |
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| process by which children learn the expectations, norms, and values of society |
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| individual differences theory |
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| theory that predicts that people with different characteristics will be affected in ways by the mass media |
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| diffusion of innovations theory |
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| theory that different types of people will adopt new ideas at different times |
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| theory that media shape how people view the world |
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| theory that predicts that the amount of attention given to an issue in the media affects the level of the importance assigned to it by the public |
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| cumulative effects theory |
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| theory that media have profound effects over time through redundancy |
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| uses and gratifications theory |
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| theory that looks at the ways media consumers choose media to meet their needs |
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| research based on careful observation and thought rather than on controlled experiments or statistics |
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| school of cultural study that suggests that media make up an ecological system for humans |
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| research that looks at how the media deal with male and female roles |
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| political/economic analysis |
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| theory that predicts that a culture's exchange system will influence its values |
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| the belief that media affects other people more than oneself |
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| the idea that viewing violence actually reduces violent behavior |
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| a situation in which two things occur at the same time, or in close succession, more often than chance would lead one to suspect |
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