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| Components that make up mass communication |
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technology
reach a large number of people
global
rapid |
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| Company that owns media and unrelated business (GE owns NBC Universal) |
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| Company owns several aspects of the media and they all serve to help each other (AOL e-mail shows advertisement for AOL) |
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| Collection of radio/TV stations |
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| The Medium is the Message |
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| (McLuhan) The way something is presented decides the message |
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| Relationship between media content and larger organizations/institutions |
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| The media content and its relationship to the individual |
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| Loves new technology the minute it comes out |
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| A lot of what you adopt is due to what your peers have |
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| Suspicious of innovations; dont care about technology, slower to get it |
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| Messages injected into us that trigger a response |
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| Application of graphics for portraying/delivering/creating a message (size of font, animation, color scheme) |
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| Globalization ; informative about seeing the world |
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| theorized electromagnetic waves (proven by Hertz) |
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| PROVED electromagnetic waves |
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| Amplitude Modulation (AM Radio) |
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| Strength/height changes but the distance between waves remain the same |
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| Frequency Modulation (FM Radio) |
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Height remains the same but the wave varies between wider and shorter in the way it reaches us
(follows line of sight) |
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| Late at night you can hear from all over the country ; AM/Skywaves |
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| First to send a wireless signal (wireless telegraphy) |
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| Used by the military and shipping companies |
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Believed voice could go through the airwaves without wire and developed the Wireless Telephoney
Invented the Audion Tube (Triode tube) |
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| First successful 2-way transatlantic transmission |
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| Any ship that had more than 50 people on board had to have a transmitter radio (2 operators and at the station 24/7) |
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| Licensed stations --> national security --> commerce able to keep track of who was saying what |
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First commercial radio (KDKA)
Sold air time to the local pharmacist/grocer to advertise (toll broadcasting) |
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| Said that they had to receive royalties for radio to play their music on air |
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| Federal Radio Commission -- Radio must perform service within the public interest |
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| Communications Act of 1934 |
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| FCC -- Radio stations must prove public interest, convenience, or necessity |
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| You can't have 2 networks |
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| 1st published media advertisement |
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| First space broker - sells spaces for advertisements |
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| 1st modern agency (work for themselves, not the publisher) |
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| First Registered Trademark |
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| Monitored deceptive advertising |
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| 2 Types of Advertisements |
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| We don't pay the individuals who take care of the field, stands, etc ; we endow the venue (Pomoco Stadium - Pomoco is a dealership) |
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| Institutional Advertising |
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| Good will advertising ; commercial just makes you feel good or like the advertiser/product |
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| People who try to watch out for us (FTC) |
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| FTC Look for 3 significant things |
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Proof of claim (testimonials/liability)
Cease and Disist Order (Corrective ads)
Restitution (Pay medical) |
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Media Codes
Professional Codes
Public opinions
NARB (clean up their own act to avoid getting in trouble with FTC |
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| Minimum stimulation needed to detect stimulus |
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Below the threshold, cognition recognizes it but you were unaware.
FTC Banned subliminal Advertising (Popcorn ad in movies) |
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| Patent lawyer ; funded Bell's research on the harmonic telegraph |
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Bell's attorney filed a patent application 2 hours after Gray, but Gray filed a caveat patent
Bell - - I have invented
Gray - - I am working on... |
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| Bell's 1st telephone call to Larson |
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| 1st Telephone Subscribers |
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| bankers, doctors, pharmacists |
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| Contributions of the telegraph |
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Separated communication from transportation
Transformed communication into a commodity
Military and commercial easier to coordinate
Foreshadowed future technology |
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