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| Message elaboration; the path of cognitive scrutiny of message content, strongest route |
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| A mental shortcut process that accepts or rejects a message based on irrelevant cutes as opposed to actively thinking about the issue |
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| The extent to which a person carefully thinks about issue-relevant arguments contain in a persuasive communication |
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| an enjoyment of thinking through ideas even when they aren't personally relevant |
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| top-down thinking in which predetermined conclusions color the supporting data |
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| Bottom-up thinking in which facts are scrutinized with out bias; seeking truth wherever it may lead |
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| Claims that generate favorable thoughts |
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| Audience perception of the message source's expertise, character, and dynamism; typically a peripheral cue |
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| The stressful mental state caused by inconsistency between a person's two beliefs or a belief and an action |
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| The tendency people have to avoid information that would create cognitive dissonance because it's incompatible with their current beliefs |
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| Strong doubts experienced after making an important, close-call-decision that is difficult to reverse |
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| Minimal justification hypothesis |
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| A claim taht the best way to stimulate an attitude change in others is to offer just enough incentive to elicit counterattitudinal behavior |
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| Public conformity to another's expectation with out necessarily having a private conviction that matches the behavior |
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| Counter attitudinal advocacy |
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| publicly urger others to believe or do something that is opposed to what the advocate actually believes |
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| a hypothetical, reliable gauge of the dissonance a person feels as a result of inconsistency |
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| A prespective approach that describes and predicts task-group performance when four communication functions are fulfilled |
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| requirements for positive group outcome; problem analysis, goal setting, identification of alternatives, and evaluation of pluses and minuses for each |
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| an uninterrupted statement of a single member that appears to perform specific function |
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| Function oriented interation coding system; a tool to record and classify the function of utterances during a group discussion |
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| thinking that favors rational consideration over intuitive hunches or pressure from those with clout |
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| Habermas' vison of the ideal speech in which diverse participants could rationally reach a consensus on universal ethical standards |
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| a discourse on ethical accountability in which discussants represent all who will be affected by the decision, pursue discourse in a spirit of seeking the common good; and are committed to finding universal standards |
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| Imaginitive language by a group member describing past, future, or outside events; creative interpretations of there-and-then |
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| a symbolic explosion of lively agreement within a group in response to a member's dramatizing message |
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| The creative and imaginitve shared interpretation of events that fulfills a group's psychological needs |
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| content of the fantasy that has chained out wihtin a group, basic unit of analysis in this theory |
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| an agree-upon trigger that sets off group members to respond as t hey did when they first shared the fantasy |
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| a cluster of related fantasy themes; greater abstractions incorporating several concrete fantasy themes when s hared meaning is taken for granted |
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| two or more private symbol worlds incline toward each other, come more closely together, or even overlap; group consciousness, cohesiveness |
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| a composite drama that catches up large groups of people into a symbolic reality |
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| a type of rhetorical criticism used to detect fantasy themes and rhetorical visions; the interpretive methodology of symbolic convergence theory |
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| Discovering all possible means of persuasion |
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| external evidence the speaker doesn't create |
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| internal proofs that contain logical, ethical, or emotional appeals |
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| an incomplete version of a formal deductive syllogism that is created by leaving out a premise already accepted by the audience or by leaving an obvious conclusion unstated |
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| the principle divisions of the art of persuasion established by ancient rhetoriticians-invention, arrangement, style, delivery, and memory |
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| a speaker's 'hunt' for arguments that will be effective in a particular speech |
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| the virtue of moderation; the virtuous person develops habits that avoid extremes |
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| the socially constructed, sensory world of meanings |
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| generic term for all human-invented technology that extends the range, speed, or channels of communication |
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| the study of different personal and social environments created by the use of different communication technologies |
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| according to McLuhan, human inventions that enchance communication |
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| a systems theory assumption that a given outcome could be effectively caused by any or many interconnected factors |
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| an acustive era; a time of community because the ear is the dominant sense organ |
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| a visual era; a time of private detachment because the eye is the dominant sense organ |
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| a visual eria; mass-produced books usher in the industrial revolution and nationalism, yet individuals are isolated |
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| an eria of instant communication; a reture to the global village with all-at-once sound and touch |
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| a worldwide electronic community where everyone knows everyone's business and ll are somewhat testy |
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| a possible fith erie of a specialized electronic tribes contenious over diverse beliefs and values |
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| a deal with the devil; selling your sould for temporary earthly gain |
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| Specific verbal and nonverbal messages that help to maintain and restore face loss, and to uphold and honor face again |
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| The projected image of one's self in a relational situation |
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| self-image; the degree to which people conceive of themselves as relatively autonomous from, or, connected to, others |
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| regard for self-face, other-face, or mutual-face. |
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| the self-concered facework strategy used to preserve autonomy and defend against loss of personal freedom |
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| the other-concerned facework strategy used to defend and support anoter person's need for inclusion |
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| withdrawing from open discussion |
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| accomodating or giving in |
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| competing to win when people's interests conflict |
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| problem solving through open discussion; collaborating for a win-win resolution |
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| making indirect accusations, showing resentment, procrastination, and other behaviors aimed at thwarting another's resolution of conflict |
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| the way a culture deals with status differences and social hierarchies; the degre to which low-power members accept unequal power as natural |
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| recognizing that things are not always what they seem, and therefore seeking multiple perspectives in conflict situation |
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| institutional process analysis |
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| scholarship that penetrates behind the scenes of media organizations in an effor to understand what policies or practices might be lurking there |
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| scholarship that involves careful, systematic study of TV content, usually employing content analysis as a research method |
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| the overt expression of serious threat of physical force as part of the plot |
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| Research designed to find support for the notion that those who spend more time watching TV are more likely to see the 'real world' through TV's lens |
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| when people make judgements about the world around them, they rely on the smallest bits of information that come to mind most quickly |
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| the blurring, blending and bending process by which heavy TV viewers from dispareate groups develop common out-look through constant exposure to the same images and labels |
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| the condition that exists when viewers's real-life environment is like ht world of TV; t hese viewers are especiallly susceptible to TV's cultivating power |
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| the difference in the percentage giving the 'television answer' within comparage groups of light and heavy TV viewers |
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| the statistical procedure that blends the results of multiple empirical and independent research studies exploring the same relationship between two variables |
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| the cynical mindset of general mistrust of others subscribed to by heavy TV viewers |
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