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Comm Theory and Research 2 with Meghan Corbin
Comm Theory and Research with Meghan Corbin
79
Communication
Undergraduate 3
11/02/2012

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Cards

Term
Central Route
Definition
Message elaboration; the path of cognitive scrutiny of message content, strongest route
Term
Peripheral Route
Definition
A mental shortcut process that accepts or rejects a message based on irrelevant cutes as opposed to actively thinking about the issue
Term
Message Elaboration
Definition
The extent to which a person carefully thinks about issue-relevant arguments contain in a persuasive communication
Term
Need for cognition
Definition
an enjoyment of thinking through ideas even when they aren't personally relevant
Term
Biased elaboration
Definition
top-down thinking in which predetermined conclusions color the supporting data
Term
Objective elaboration
Definition
Bottom-up thinking in which facts are scrutinized with out bias; seeking truth wherever it may lead
Term
Strong arguments
Definition
Claims that generate favorable thoughts
Term
Speaker Credibility
Definition
Audience perception of the message source's expertise, character, and dynamism; typically a peripheral cue
Term
Cognitive Dissonance
Definition
The stressful mental state caused by inconsistency between a person's two beliefs or a belief and an action
Term
Selective Exposure
Definition
The tendency people have to avoid information that would create cognitive dissonance because it's incompatible with their current beliefs
Term
Postdecision dissonance
Definition
Strong doubts experienced after making an important, close-call-decision that is difficult to reverse
Term
Minimal justification hypothesis
Definition
A claim taht the best way to stimulate an attitude change in others is to offer just enough incentive to elicit counterattitudinal behavior
Term
Compliance
Definition
Public conformity to another's expectation with out necessarily having a private conviction that matches the behavior
Term
Counter attitudinal advocacy
Definition
publicly urger others to believe or do something that is opposed to what the advocate actually believes
Term
Dissonance thermometer
Definition
a hypothetical, reliable gauge of the dissonance a person feels as a result of inconsistency
Term
Functional perspective
Definition
A prespective approach that describes and predicts task-group performance when four communication functions are fulfilled
Term
Requisite functions
Definition
requirements for positive group outcome; problem analysis, goal setting, identification of alternatives, and evaluation of pluses and minuses for each
Term
Functional utterance
Definition
an uninterrupted statement of a single member that appears to perform specific function
Term
FOICS
Definition
Function oriented interation coding system; a tool to record and classify the function of utterances during a group discussion
Term
Reflective thinking
Definition
thinking that favors rational consideration over intuitive hunches or pressure from those with clout
Term
Discourse Ethics
Definition
Habermas' vison of the ideal speech in which diverse participants could rationally reach a consensus on universal ethical standards
Term
Ideal speech situation
Definition
a discourse on ethical accountability in which discussants represent all who will be affected by the decision, pursue discourse in a spirit of seeking the common good; and are committed to finding universal standards
Term
Dramatizing message
Definition
Imaginitive language by a group member describing past, future, or outside events; creative interpretations of there-and-then
Term
Fantasy chain
Definition
a symbolic explosion of lively agreement within a group in response to a member's dramatizing message
Term
Fantasy
Definition
The creative and imaginitve shared interpretation of events that fulfills a group's psychological needs
Term
Fantasy theme
Definition
content of the fantasy that has chained out wihtin a group, basic unit of analysis in this theory
Term
Symbolic cue
Definition
an agree-upon trigger that sets off group members to respond as t hey did when they first shared the fantasy
Term
Fantasy type
Definition
a cluster of related fantasy themes; greater abstractions incorporating several concrete fantasy themes when s hared meaning is taken for granted
Term
Symbolic convergence
Definition
two or more private symbol worlds incline toward each other, come more closely together, or even overlap; group consciousness, cohesiveness
Term
Rhetorical vision
Definition
a composite drama that catches up large groups of people into a symbolic reality
Term
Fantasy theme analysis
Definition
a type of rhetorical criticism used to detect fantasy themes and rhetorical visions; the interpretive methodology of symbolic convergence theory
Term
Rhetoric
Definition
Discovering all possible means of persuasion
Term
Inartisitic proof
Definition
external evidence the speaker doesn't create
Term
artistic proof
Definition
internal proofs that contain logical, ethical, or emotional appeals
Term
Logos
Definition
Logic
Term
Pathos
Definition
emotion
Term
ethos
Definition
ethics
Term
enthymeme
Definition
an incomplete version of a formal deductive syllogism that is created by leaving out a premise already accepted by the audience or by leaving an obvious conclusion unstated
Term
Canons of rhetoric
Definition
the principle divisions of the art of persuasion established by ancient rhetoriticians-invention, arrangement, style, delivery, and memory
Term
Invention
Definition
a speaker's 'hunt' for arguments that will be effective in a particular speech
Term
Golden mean
Definition
the virtue of moderation; the virtuous person develops habits that avoid extremes
Term
Symbolic environment
Definition
the socially constructed, sensory world of meanings
Term
media
Definition
generic term for all human-invented technology that extends the range, speed, or channels of communication
Term
medium
Definition
a specific type of media
Term
media ecology
Definition
the study of different personal and social environments created by the use of different communication technologies
Term
technology
Definition
according to McLuhan, human inventions that enchance communication
Term
overdetermination
Definition
a systems theory assumption that a given outcome could be effectively caused by any or many interconnected factors
Term
Tribal age
Definition
an acustive era; a time of community because the ear is the dominant sense organ
Term
literary age
Definition
a visual era; a time of private detachment because the eye is the dominant sense organ
Term
print age
Definition
a visual eria; mass-produced books usher in the industrial revolution and nationalism, yet individuals are isolated
Term
electronic age
Definition
an eria of instant communication; a reture to the global village with all-at-once sound and touch
Term
global village
Definition
a worldwide electronic community where everyone knows everyone's business and ll are somewhat testy
Term
digital age
Definition
a possible fith erie of a specialized electronic tribes contenious over diverse beliefs and values
Term
Faustian bargain
Definition
a deal with the devil; selling your sould for temporary earthly gain
Term
Facework
Definition
Specific verbal and nonverbal messages that help to maintain and restore face loss, and to uphold and honor face again
Term
Face
Definition
The projected image of one's self in a relational situation
Term
Self-construal
Definition
self-image; the degree to which people conceive of themselves as relatively autonomous from, or, connected to, others
Term
Face concern
Definition
regard for self-face, other-face, or mutual-face.
Term
Face-restoration
Definition
the self-concered facework strategy used to preserve autonomy and defend against loss of personal freedom
Term
Face-giving
Definition
the other-concerned facework strategy used to defend and support anoter person's need for inclusion
Term
Avoiding
Definition
withdrawing from open discussion
Term
obliging
Definition
accomodating or giving in
Term
compromising
Definition
seeking a middle way
Term
dominating
Definition
competing to win when people's interests conflict
Term
integrating
Definition
problem solving through open discussion; collaborating for a win-win resolution
Term
Emotional expression
Definition
venting
Term
passive agressive
Definition
making indirect accusations, showing resentment, procrastination, and other behaviors aimed at thwarting another's resolution of conflict
Term
Power distance
Definition
the way a culture deals with status differences and social hierarchies; the degre to which low-power members accept unequal power as natural
Term
Mindfulness
Definition
recognizing that things are not always what they seem, and therefore seeking multiple perspectives in conflict situation
Term
institutional process analysis
Definition
scholarship that penetrates behind the scenes of media organizations in an effor to understand what policies or practices might be lurking there
Term
Message system analysis
Definition
scholarship that involves careful, systematic study of TV content, usually employing content analysis as a research method
Term
Dramatic violence
Definition
the overt expression of serious threat of physical force as part of the plot
Term
Cultivation analysis
Definition
Research designed to find support for the notion that those who spend more time watching TV are more likely to see the 'real world' through TV's lens
Term
Accessibility principle
Definition
when people make judgements about the world around them, they rely on the smallest bits of information that come to mind most quickly
Term
Mainstreaming
Definition
the blurring, blending and bending process by which heavy TV viewers from dispareate groups develop common out-look through constant exposure to the same images and labels
Term
Resonance
Definition
the condition that exists when viewers's real-life environment is like ht world of TV; t hese viewers are especiallly susceptible to TV's cultivating power
Term
Cultivation differential
Definition
the difference in the percentage giving the 'television answer' within comparage groups of light and heavy TV viewers
Term
Meta-analysis
Definition
the statistical procedure that blends the results of multiple empirical and independent research studies exploring the same relationship between two variables
Term
Mean world syndrome
Definition
the cynical mindset of general mistrust of others subscribed to by heavy TV viewers
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