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Comm Final Exam
Miller Comm 1000
37
Other
Undergraduate 1
04/29/2013

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Term
ethics
Definition
The study of the general nature of morals and the specific moral choices a person makes
Term
Aristotle's Golden Mean
Definition
Idea that defines ethics as dealing with one's inner character, not just one's acts. Says that morality is to be found in moderation, between excess and deficiency.
Term
Kant's Categorical Imperative
Definition
Idea that states ethics involve universal laws that are absolute and without exception
Term
Bentham and Mill's Utalitarianism
Definition
Idea that states outcomes are more important that intentions in morality; AKA the greatest happiness people because actions are right if they produce the greatest good for the most amount of people
Term
Rawl's Principle of Justice
Definition
Idea that in order to balance social inequity, must be put behind a "veil of ignorance" where one's positions and interests are unknown
Term
Ends-based principle
Definition
Principle used in making ethical decisions that is exemplified by utalitarianism.
Term
Rule-based principle
Definition
Principle used in making ethical decisions, involved unchanging codes and emphasis on obligation.
Term
Care-based principle
Definition
Principle commonly used in making ethical decisions that is characterized by compassion, typified by the Golden Rule.
Term
Plagiarism
Definition
Using or presenting as your own ideas, images, or words of another
Term
Paraphrasing
Definition
Using your own words to express or restate someone else's words or ideas, with proper acknowledgement
Term
Self-serving
Definition
Type of gossip that is destructive
Term
Group-serving
Definition
Type of gossip that is productive
Term
Public Service Announcements
Definition
Communication where message features matter more than evidence form
Term
Persuasion
Definition
The psychology of influence
Term
What makes persuasion effective
Definition
SOurce and message characteristics
Term
Source characterisitcs
Definition
Credibility, similarity, and attractiveness
Term
Message characteristics
Definition
Positive emotion, evidence, and fear appeal
Term
Foot-in-door
Definition
Persuasion strategy where you first request something small, then make the larger request
Term
Door-in-face
Definition
Persuasion strategy where you start with a large request then move to a smaller request
Term
Theory of consisitency
Definition
Persuasion theory where people seek out situations which are consistent as a motivation to reduce stress caused by inconsistency
Term
Balance theory
Definition
Theory of persuasion where there is a person, object, and subject where people want something to be in balance, so if they like someone they are more likely to be persuaded by them
Term
Cognitive dissonance theory
Definition
Theory of Persuasion where we use cognition to change attitudes/behaviors because we have a need for consistency
Term
Health Campaign
Definition
Ex. Cotton Mather spreading word about smallpox through pamphlets
Term
distance spanning
Definition
Enables utilizing health expertise that wouldn't normally be accessible; ex. you have a boyfriend whose mom is a nurse, who asks the doctor for information
Term
Patient-provider communication
Definition
Communication having to do with asking and giving answers between patient and doctor
Term
Mediated encounters
Definition
Receivers of a mediated message have little or no control over its sources, making feedback limited
Term
Mass communication
Definition
Communication with a large, heteregenous audience, anonymous to the source
Term
Hypodermic needle model
Definition
Mass communication procedure where message is directly injected into receiver, claims mass comm is very powerful
Term
Opinion leaders/two step flow model
Definition
Mass comm model where an opinion leader who influences others in day to day contacts receives information which then flows to receiver
Term
N-step flow model
Definition
Mass comm model that assumes there can be any number of opinion leaders involved in flow of messages from sources to receivers
Term
Sslective exposure
Definition
The tendency to choose communication that will confirm one's own opinions, attitudes, or values
Term
Selective attention
Definition
REceiver processes certain stimuli while screening out others
Term
Social Learning Theory
Definition
Idea that people can learn behaviors by modeling others, more likely to happen when models are attractive or are rewarded for their behavior
Term
Cultivation theory
Definition
The idea that the more TV watched, the more influence it has on one's worldview
Term
Cultivation theory
Definition
The idea that the more TV watched, the more influence it has on one's worldview
Term
Mean world syndrome
Definition
A set of attitudes that the world is a relatively mean and dangerous place
Term
the third-person effect
Definition
Describes a tendency to see others as influenced more by the media than we ourselves are
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