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Definition
| The study of the general nature of morals and the specific moral choices a person makes |
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| Idea that defines ethics as dealing with one's inner character, not just one's acts. Says that morality is to be found in moderation, between excess and deficiency. |
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| Kant's Categorical Imperative |
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Definition
| Idea that states ethics involve universal laws that are absolute and without exception |
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| Bentham and Mill's Utalitarianism |
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| Idea that states outcomes are more important that intentions in morality; AKA the greatest happiness people because actions are right if they produce the greatest good for the most amount of people |
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| Rawl's Principle of Justice |
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| Idea that in order to balance social inequity, must be put behind a "veil of ignorance" where one's positions and interests are unknown |
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| Principle used in making ethical decisions that is exemplified by utalitarianism. |
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| Principle used in making ethical decisions, involved unchanging codes and emphasis on obligation. |
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| Principle commonly used in making ethical decisions that is characterized by compassion, typified by the Golden Rule. |
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| Using or presenting as your own ideas, images, or words of another |
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| Using your own words to express or restate someone else's words or ideas, with proper acknowledgement |
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| Type of gossip that is destructive |
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| Type of gossip that is productive |
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| Public Service Announcements |
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Definition
| Communication where message features matter more than evidence form |
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Definition
| The psychology of influence |
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| What makes persuasion effective |
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Definition
| SOurce and message characteristics |
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Definition
| Credibility, similarity, and attractiveness |
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| Positive emotion, evidence, and fear appeal |
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| Persuasion strategy where you first request something small, then make the larger request |
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Definition
| Persuasion strategy where you start with a large request then move to a smaller request |
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| Persuasion theory where people seek out situations which are consistent as a motivation to reduce stress caused by inconsistency |
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Definition
| Theory of persuasion where there is a person, object, and subject where people want something to be in balance, so if they like someone they are more likely to be persuaded by them |
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| Cognitive dissonance theory |
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Definition
| Theory of Persuasion where we use cognition to change attitudes/behaviors because we have a need for consistency |
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| Ex. Cotton Mather spreading word about smallpox through pamphlets |
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| Enables utilizing health expertise that wouldn't normally be accessible; ex. you have a boyfriend whose mom is a nurse, who asks the doctor for information |
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| Patient-provider communication |
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Definition
| Communication having to do with asking and giving answers between patient and doctor |
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| Receivers of a mediated message have little or no control over its sources, making feedback limited |
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| Communication with a large, heteregenous audience, anonymous to the source |
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| Mass communication procedure where message is directly injected into receiver, claims mass comm is very powerful |
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| Opinion leaders/two step flow model |
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Definition
| Mass comm model where an opinion leader who influences others in day to day contacts receives information which then flows to receiver |
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Definition
| Mass comm model that assumes there can be any number of opinion leaders involved in flow of messages from sources to receivers |
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Definition
| The tendency to choose communication that will confirm one's own opinions, attitudes, or values |
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| REceiver processes certain stimuli while screening out others |
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| Idea that people can learn behaviors by modeling others, more likely to happen when models are attractive or are rewarded for their behavior |
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| The idea that the more TV watched, the more influence it has on one's worldview |
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| The idea that the more TV watched, the more influence it has on one's worldview |
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Definition
| A set of attitudes that the world is a relatively mean and dangerous place |
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Definition
| Describes a tendency to see others as influenced more by the media than we ourselves are |
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