Term
Post Moderately
the Grand Narrative |
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Definition
| coherent stories that cultures tell about themselves,their practices and their values |
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Term
Post Moderately
Localized action |
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Definition
| distrusts efforts to study society as a whole. power is not centralized |
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Term
Post Moderately
Micro Politics |
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Definition
| resistance and rebellion to local levels Each person feeling their own way about a thing. |
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Term
Post Moderately
Fragmented, Multiple, Relational Selves |
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Definition
| each person is fragmented and continuously changing in both large and small ways. each of use have multiple selves, all of which are shaped-though not wholly determined- by complex conditions of our lives.we are subject to change and endless opportunities to remake ourselves |
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Term
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Definition
| used to refer to persons to move away from modernist connotations associated with the term individual. a way of being not a fixed essence they are always constructing and reconstructing them selves |
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Term
Post Moderately
Commodification |
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Definition
| is the process by which phenomena are treated as products to be acquired and used.personal touch was gone, you could be replaced. |
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Term
Post Moderately
Industrial Revolution |
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Definition
| led to a separation of private life and the worjplace. |
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Term
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Definition
| it isn’t complete enough, cant say everything. |
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Term
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Definition
| Language cant give us all the meaning. |
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Term
Post Moderately
Sous Rature |
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Definition
| put and X through words to show that they are inadequate. |
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Term
Post Moderately
Social Relations |
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Definition
| School, institutions tells us |
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Term
Post Moderately
Discursive Structures |
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Definition
| deeply ensconced ways of thinking. |
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Term
Criticisms of Postmodern Perspective
Unacceptable Epistemic Relativism |
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Definition
| Sloppy thinking. Confused truth with assertions of fact. |
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Term
Criticisms of Postmodern Perspective
Nihilistic |
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Definition
| Denial of any absolute basis of meaning in life |
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Term
| Criticisms of Postmodern Perspectives Destructive of Human Identity |
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Definition
| Many disagree and say we do have a core, stable self. |
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Term
Post Moderately
Modernity |
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Definition
| Began near end of 19th century. Ending at start of WWI Began in Europe. Emphasized order, rationality: reason & reconciled reason with faith. Remove disorder from cultural life. |
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Term
Post Moderately
The Rise of Science & Reason |
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Definition
| skepticism about religion as the only or best source of knowledge arose as people started to believe in science as a primary source |
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Term
Post Moderately
The Coherent, Autonomous Self |
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Definition
| the modernist view of individuals was consistent with the modernist view of science.if science is rational and coherent, then ideally individuals should also be. or have a core stable self |
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Term
Post Moderately
Grand Narratives |
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Definition
| Stories telling to reach to others (mindset to all believe things) |
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Term
Post Moderately
Stable, coherent society |
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Definition
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Term
Post Moderately
Postmodernity history |
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Definition
| Began around WWII. Reality is unordered & unorderly. Reality cannot be understood in any single, absolute way. Any particular social order can be challenged. First, noticed in architecture & art. (Ex. – Andy Warhol) |
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Term
Post Moderately
Relational Selves |
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Definition
| Identity comes into being as we participate in particular relationships. We are not one constant self, but a kaleidoscope of always forming and reforming selves. Media spurs fragmentation by producing changes in how we experience space & time. (Ex. – Email & TV) |
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Term
Communication & Culture Theories
Standpoint Theory |
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Definition
| Where you are located, and how you view everything from an individual perspective, forms your thoughts. |
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Term
Communication & Culture Theories Locations in Cultural Life
one of 4 Ideas of Standpoint Theory |
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Definition
| Perceptions are based on where you live. (Ex. Amish) |
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Term
Communication & Culture Theories Situated Knowledge
one of 4 Ideas of Standpoint Theory |
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Definition
| How we think things are, is situated through a social standpoint, which has multiple knowledge. |
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Term
Communication & Culture Theories Accuracy of Different Standpoints
one of 4 Ideas of Standpoint Theory |
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Definition
| Being either at the top or the bottom. Bottom has to work their way up because they have a better standpoint accuracy. |
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Term
Communication & Culture Theories
Standpoints Relation to Communication
one of 4 Ideas of Standpoint Theory |
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Definition
| If you are a part of something – a particular group – the power of that group’s communication shapes your standpoint. |
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Term
Communication & Culture Theories
Speech Community Theory |
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Definition
| Groups of people understand goals and styles of communications not shared by people outside of the group. (Not defined by geography) |
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Term
| Speech Community Theory Communication Rules |
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Definition
| These rules help us understand through communication what actions are acceptable in that community |
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Term
Speech Community Theory
Masculine Speech Communities |
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Definition
| Very direct, competitive, clear rules and goals. Larger groups of speakers. |
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Term
Speech Community Theory
Feminine Speech Communities |
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Definition
| Develops relationships, emphasis on enjoyable workspace, smaller group communication. Communicating for interaction. |
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Term
| Communication & Culture Theories Organizational Culture Theory |
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Definition
| How communication creates and expresses the values and ideologies of work environments. |
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Term
Communication & Culture Theories
one of 4 Activities That Create Organizational Life
Vocabulary |
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Definition
| The use of jargon in forming ideologies. |
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Term
Communication & Culture Theories
one of 4 Activities That Create Organizational Life
Stories 3 parts |
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Definition
Told within the organization.
A) Corporate Stories – Value and history of organization.
B) Personal Stories – Stories from employees, shows how they want to be viewed.
C) Collegial Stories – Hearing stories about colleagues |
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Term
Communication & Culture Theories
one of 4 Activities That Create Organizational Life
Rites |
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Definition
mark entry into diffrent levels of organization
Rite of passage. (Only happens once.) |
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Term
Communication & Culture Theories
one of Activities That Create Organizational Life
Rituals |
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Definition
| Repeating events routine parts of organized life dramatic planned sets if activities that bring aspects of cultural and ideology into a single event |
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Term
Theories of Mass Communication
Technological Determinism |
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Definition
| Marshall McWellen) Mass media has a huge impact on us that we do not comprehend. shapes how people think feel and act and how societies organize them. |
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Term
Theories of Mass Communication
one of the 4 Distinct Media Epochs The Tribal Epoch |
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Definition
| – Communication through listening to stories. (Hearing) |
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Term
Theories of Mass Communication
one of the 4 Distinct Media Epochs The Literate Epoch |
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Definition
| Use of the alphabet and the written word. Distinguished between royalty, the well-educated, and the peasants. (Sight) |
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Term
Theories of Mass Communication
one of the 4 Distinct Media Epochs
The Print Epoch |
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Definition
| Mass communication by using a printing press. (Sight) |
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Term
Theories of Mass Communication
one of the 4 Distinct Media Epochs The Electronic Epoch |
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Definition
| Invention of the Telegraph. (Touch/speech) |
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Term
Theories of Mass Communication
one of the 4 Distinct Media Epochs
These electronic eras showed that |
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Definition
| The dominant media of an era determines the dominant human senses and the ways humans organize their societies. |
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Term
Theories of Mass Communication
The “medium is the message |
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Definition
| Whatever medium you are using is more important than the context.remember the E |
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Term
Theories of Mass Communication
The “medium is the massage |
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Definition
| The media massages out conscious to believe what they want us to believe.remember the A |
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Term
Theories of Mass Communication
The “medium is the mass-age |
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Definition
| Mass communication or media is the medium. |
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Term
Theories of Mass Communication
Hot Media |
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Definition
| Things we don’t have to actively participate in. (Ex. – watching TV radio photographs films not what you think |
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Term
Theories of Mass Communication
Cool Media |
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Definition
| Thing we participate in. (Ex. – Video Games) face to face class discussions |
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Term
| Theories of Mass Communication Cultivation Theory |
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Definition
| Claims that television cultivates or promotes a view of social reality that assumes and reflects real life. |
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Term
Theories of Mass Communication
Cultivation |
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Definition
| The effect that TV is such an influence that it affects us from a young age. |
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Term
Theories of Mass Communication
Systemic Reality |
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Definition
| The more TV you watch, the more violent you think the world is. |
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Term
Theories of Mass Communication
One of 6 Key Claims of Cultivation Theory
Television is Unique |
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Definition
different from all other media.
A)Owned by so many. (99.9% in 2001)
B)Easily Accessible – no talent necessary for use
C)It’s basically free – Not the same for Web or Video rentals
D)Accessible to all types of people at all stages of life. – from physically impaired to young children. |
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Term
Theories of Mass Communication
One of 6 Key Claims of Cultivation Theory
Television forms the cultural mainstream |
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Definition
| The way of thinking for everyone. |
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Term
Theories of Mass Communication
One of 6 Key Claims of Cultivation Theory
The Three B's |
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Definition
| Blurring, Blending & Bending. |
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Term
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Definition
| Blurs traditional distinctions of worldviews. |
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Term
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Definition
| Blends Diverse realities into a single mainstream view. |
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Term
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Definition
| Bends that mainstream view to serve the institutional interests of television sponsors |
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Term
Theories of Mass Communication
One of 6 Key Claims of Cultivation Theory
Television Cultivates basic assumptions about life, rather than specific attitudes |
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Definition
| this premise asserts that television is less influential in fostering specific beliefs and opinions than in shaping viewers underling assumptions about life and how it works |
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Term
Theories of Mass Communication
Mean World Syndrome |
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Definition
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Term
Theories of Mass Communication
One of 6 Key Claims of Cultivation Theory
Television is Unique |
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Definition
different from all other media.
A)Owned by so many. (99.9% in 2001)
B)Easily Accessible – no talent necessary for use
C)It’s basically free – Not the same for Web or Video rentals
D)Accessible to all types of people at all stages of life. – from physically impaired to young children. |
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Term
Theories of Mass Communication
One of 6 Key Claims of Cultivation Theory
Television forms the cultural mainstream |
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Definition
| The way of thinking for everyone. |
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Term
Theories of Mass Communication
One of 6 Key Claims of Cultivation Theory
The Three B's |
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Definition
| Blurring, Blending & Bending. |
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Term
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Definition
| Blurs traditional distinctions of worldviews. |
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Term
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Definition
| Blends Diverse realities into a single mainstream view. |
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Term
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Definition
| Bends that mainstream view to serve the institutional interests of television sponsors |
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Term
Theories of Mass Communication
One of 6 Key Claims of Cultivation Theory
Television Cultivates basic assumptions about life, rather than specific attitudes |
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Definition
| this premise asserts that television is less influential in fostering specific beliefs and opinions than in shaping viewers underling assumptions about life and how it works |
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Term
Theories of Mass Communication
Mean World Syndrome |
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Definition
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Term
Theories of Mass Communication
One of 6 Key Claims of Cultivation Theory
Television is a medium of Conservative Socialization |
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Definition
| It is a major socializing agent for members of a culture. It serves to normalize and preserve the status quo. It stabilizes social patterns because the media is highly repetitive. |
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Term
Theories of Mass Communication
One of 6 Key Claims of Cultivation Theory Observable effects of television on culture are relatively small (But steady) |
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Definition
| The size of an “effect” is far less critical than the direction of its steady contribution. |
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Term
Theories of Mass Communication
One of 6 Key Claims of Cultivation Theory New Technologies extend television influence |
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Definition
| – Additional technologies will not diminish the impact of television as a medium, but will actually reinforce and magnify it. (Ex. – VCR) |
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Term
Critical Communication Theories
Critical Theories |
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Definition
| Theories that aim to critique prevailing social practices that create or uphold disadvantage, inequity, and/or oppression. Aimed to produce social change. |
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Term
Critical Communication Theories
4 Goals in Theories (General) |
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Definition
1) Explanation
2) Description
3) Understanding, prediction & control
4) Reform |
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Term
Critical Communication Theories
Feminist Theories |
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Definition
| Group of related theories concerned with gender, power & inequities. Identifies the ways communication marginalizes women. |
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Term
Critical Communication Theories
Gender |
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Definition
| Socially constructed, varies across cultures, system of values & identifies for men and women. |
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Term
Critical Communication Theories
Difference between Gender and Sex |
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Definition
1) Gender – socially created
2) Sex – Physical |
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Term
Critical Communication Theories
Patriarchy |
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Definition
| “Rule by fathers” – An overall system of structures and practices that sustain inequities between the experiences, responsibilities, status, and opportunities of different social groups, especially women & men. |
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Term
| Critical Communication Theories Patriarchal Universe of Discourse |
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Definition
| “A set of language conventions that reflect a particular definition of reality.” It encourages us to perceive the world from a masculine point of view. Since we learn a society’s meaning and values by interacting with others – language is the key. |
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Term
Critical Communication Theories
Goal of Feminists |
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Definition
| to diminish gender inequities |
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Term
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Definition
| feminist theorists believe there many of looking at the world and that no one way is completely true or the best |
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Term
Critical Communication Theories
Two stages of Feminist Theorizing |
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Definition
1) Inclusion Stage – Stage in which scholars attempt to increase awareness of women’s contributions, experiences, values, etc.
2) Resevior Stage – Stage where we work to revise the prevailing universe f discourse to include women’s meaning, experiences, interests, etc. |
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Term
Critical Communication Theories
Muted Group Theory |
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Definition
| Claims that the masculine biases of Western society has silenced and marginalized women’s experiences. Now, what can we do about it. Recommends ways to enlarge women’s voice in society. |
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Term
Critical Communication Theories
Masculine Bias |
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Definition
| men have dominated public life so they dominated language and culture. |
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Term
Critical Communication Theories
Muted Language/Muted Experience |
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Definition
| If language reflects masculine experiences and interests, then it gives only partial insight into a culture. Men have unintentionally muted women |
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Term
Critical Communication Theories
Power to Name |
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Definition
| mostly been men, but women are now having some power |
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Term
Critical Communication Theories
Resistance to Dominant Discourse |
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Definition
| women are resisting and making their own mark. |
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Term
| Critical Communication Theories Critical Assessments 3 parts feminist |
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Definition
| 1) Women’s oppression exaggerated. 2) Inappropriately political – used to advance a political agenda to empower women. 3) Unrealistic – Not really possible to remake our language. Or is it? Changes have already occurred. |
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Term
Critical Communication Theories
Goal of revising language is |
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Definition
| to include women and men equally. |
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Term
Critical Communication Theories
Cultural Studies Theories |
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Definition
| Examine the way a culture is actually produced, reproduced, and changed through struggles among differing ideologies. Unlike like feminists & muted group, doesn’t think gender is the only cause of oppression. |
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Term
Critical Communication Theories
Culture
Central concept for cultural studies. |
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Definition
| A) Ideology B) Actual Concrete practices of a society 2) Ideological Domination 3) The “Theatre of Struggle” 4) Over determination |
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Term
Critical Communication Theories
Ideology |
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Definition
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Term
Critical Communication Theories
Actual Concrete practices of a society |
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Definition
| rights & rituals (Ex. – marriages, funerals, voting) |
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Term
Critical Communication Theories
Ideological Domination |
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Definition
Set of ideas that organize our society.
middle aged whit men |
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Term
Critical Communication Theories
The “Theatre of Struggle |
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Definition
anything that can be muted (Ex. – music)
battle for ideological control |
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Term
Critical Communication Theories
Over determination |
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Definition
| Social life is over determined. Your gender, race, sex, age, religion, effectional orientation. |
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Term
Critical Communication Theories
Responses to Dominant Ideologies |
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Definition
1) Accept it
2) Acknowledge it, but regret it
3) Reject it. |
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Term
Critical Communication Theories
Critical Assessment of the theory |
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Definition
1) Insufficient attention to gender.
2) Too ideological – Because of its commitment to value it stops there and fails to look for the truth |
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Term
Critical Communication Theories Differences in the 3 Theories
feminist theory Muted Group theory Cultural Studies |
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Definition
| 1) A feminist theory identifies the ways communication marginalizes women. 2) Muted Group theory recommends ways to enlarge women’s voice in society. (change) 3) Cultural Studies theories don’t think gender is the only cause of oppression. |
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