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| How many persuasive messages are we exposed to per day? |
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| Basic Communication Model Components |
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| source (sender) , Message , Receive, Channel, Noise |
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| An idea that spreads among people that doesnt have an official source |
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| Most frequently used in interpersonal communication |
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| Dying animals commercials |
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| Happens within our own mind |
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| Reasons why we study persuasion? |
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| Instrumental function, Knowledge & awareness function, Defensive function, Debunking function, Goodness function |
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| What we learned from our exercise the 1st day of class? |
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| Attitudes are stable but possible to change |
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| Attitudes does NOT equal behavior, (But it is the best prediction of it) |
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| Nobody is resistent to persuasion & social influence |
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| Persuasion is not only in the source, KNOW YOUR AUDIENCE |
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| Not everything is in arguments, Emotions make people do things |
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| Many Urban Myths are wrong |
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| Subliminal ads, giving arguments doesnt mean people will believe them |
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| Ethics are highly subjective |
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| Black men injected with syphallis and not treated (government), they later died. |
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- Formed as a result of the tuskeegee study
- Checks ethics of experiments
- makes sure its safe, esp if it involves humans
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- One-sided only
- Ideological
- aimed at the Masses
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People will let you cut into the line because you said the word "because", it is a heuristic cue that indicates that you have a reason.
*Note: it does not have to be a good reason |
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| Example: because a product is more expensive it means its better |
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