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Comm Final Study Cards
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92
Communication
Undergraduate 1
05/09/2010

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Term
Primary Group
Definition
First and most informal groups we have (family, etc.)
Term
Casual or Social Group
Definition
In the company of adult friends, neighbors, and other with whom we socialize (fraternity, classmates, teammates, etc.)
Term
Learning or Education Group
Definition
We come together in attempt to teach or learn about a given subject (seminars, clubs, etc.)
Term
Problem-Solving Group
Definition
A group that attempts to solve a problem through teammwork
Term
Risky Shift Phenomenon
Definition
Tendency of people to increase their willingness to take risks as a result of a group discussions
Term
Groupthink
Definition
refers to a problem-solving process in which ideas accepted by the group are not really examined, and opposing ideas are suppressed.
Term
The 4 Phases of Group Development
Definition
Phase 1: Forming
Phase 2: Storming
Phase 3: Norming
Phase 4: Performing
Term
Phase 1 - Forming
Definition
begins prior to the first meeting, when members begin the process of separating themselves from attachments that could interfere with the group and attempt to learn about the group and/or other members.
Term
Phase 2 - Storming
Definition
is a normal and expected response to the orientation phase; storming or conflict is the assertion of individuality to the group
Term
Phase 3 - Norming
Definition
is marked by several levels of "balance" in response to the storming phase; individuality and groupness balance, group goals and individual goals balance, role of the leader, etc
Term
Phase 4 - Performing
Definition
the period of consensus and maximum productivity
Term
Nominal Group Technique (NGT) - 6 Phases
Definition
1) Silent, independent generation of ideas written down on paper
2) round-robin listing of ideas on a large newsprint so everyone can see
3) discussion of clarification of points but without critique
4) everyone individually rates the ideas
5) clarification of the vote
6) final ranking of ideas
Term
Source Credibility
Definition
refers to the receiver's perception of the speaker's authoritativeness on a given topic, his or her character, and, to a lesser degree, dynamism
Term
Extrinsic Credibility
Definition
refers to the credibility a source is thought to have prior to the time he or she delivers the message (previous impression of them prior to speech, etc)
Term
Intrinsic Credibility
Definition
is the name often given to this image that a speaker creates as a direct result of his or her speech
Term
4 Modes of Delivery
Definition
Impromptu, reading from manuscript, memorized speech, extemporaneous speaking
Term
Impromptu Delivery
Definition
speech presented with little preparation.
pro = maximum spontaneity
con = lack of advance planning
Term
Reading from Manuscript
Definition
completely planned and requires preparation
pro = speaker to be precise, speech is delivered just as it was prepared
con = rarely look at crowd, reliant on manuscript
Term
Memorized Speech
Definition
the entire speech is memorized
pro = look @ audience,
con = robotlike delivery meaning facial expression, gestures, and so on could be lost. second, with human memory the possibility of forgetting part of it is likely
Term
Extemporaneous Speaking
Definition
combines the advantages of careful speech outlining and planning with the spontaneity of impromptu speaking
Term
Demographic Analysis vs Purpose-oriented analysis
Definition
Demographic - the speaker first considers some general characteristics of the audience members; age, sex, education, religion, etc.
Purpose-oriented - Speaker begins by asking himself or herself what information about the audience is most important for the speaker's purposes
Term
Assimilation Effect
Definition
The listener tends to accept the change in attitude urged by the speaker
Term
Contrast/Boomerang effect
Definition
Instead of producing greater attitude change, the speaker elicits a negative reaction on the part of the listener
Term
One-sided argument vs Two-sided argument
Definition
one-sided more for people who will generally be more rejecting of a opposite view
two-sided is for crowds that would be more skeptical or hostile of just one side
Term
Inoculation Theory
Definition
inoculation is more effective than support in building up resistance because listeners exposed to a weak version of the counteragruments tend to develop an immunity to later arguments favoring that side
Term
The Command Function
Definition
allows members of the organization to "issue, interpret, and act on commands" (directions and feedback)
Term
The Relational Function
Definition
allows members of the organization "to create and maintain productive business and personal relationships with other members of the organization"
Term
The Ambiguity-Management Function
Definition
choices in an organizational setting are often made in highly ambiguous circumstances
Term
Leader-Member Exchange (LMX)
Definition
the relationship between the employee and the leaders is influenced by both parties, and th eleader develops a somewhat different relationship with each of his or her employees
Term
Supportive Communication (Boss, Leader, etc)
Definition
Helps employees solve problems, encourages employees to develop new skills, praises good work, etc.
Term
Noncontrolling Communication
Definition
don't check on employees work, doesn't force employee to do work his or her way, leaves it up to employees to go about doing their job, etc.
Term
Trust
Definition
an individual's confidence in another person's intentions and motives
Term
Downward communication in an organization
Definition
initiated by the organization's upper management and then filters downward through the "chain of command"
Term
Upward Communication
Definition
the process whereby the ideas, feelings, and perceptions of lower-level employees are communicated to those at higher levels in the organization
Term
Packaging
Definition
most frequent and successful change effort. presenting ideas with data and carefully prepared charts that convey logical arguments. 2nd most commonly used packaging technique is persistance
Term
Involvement
Definition
getting people involved in whatever the organization needs. the more important the issue the more people need to be involved
Term
Process
Definition
utilizing effective timing is the most important process skill. knowing how to work the "informal systems" is another key process skill
Term
Horizontal communication & it's 4 functions
Definition
the exchanges between and among people on the same level of the organization
1) Task Coordination
2) Problem Solving
3) Information Sharing
4) Conflict Resolution
Term
Leveling
Definition
the process whereby some details are omitted
Term
Sharpening
Definition
the exaggeration of certain parts of the rumor
Term
Assimilation
Definition
refers to the way people distort messages to accord with their own view of things
Term
Mass Communication
Definition
describes the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time (radio, newspapers, etc)
Term
3 Elements of Mass Comm
Definition
1) The Audience
2) The Communication Experience
3) The Source of Communication
Term
Gatekeeper
Definition
a person who, by selecting, changing, and/or rejecting messages, can influence the flow of information to a receiver or group of receivers
Term
Diff between Embed and Unilateral
Definition
Embeds - Journalists placed in individual military units who live and travel with the troops
Unilaterals - Independent journalists
Term
Opinion Leaders
Definition
someone who, through day-to-day personal contacts and communication, influences someone else's opinions and decisions.. regularly
- the opinion leader is influenced by mass media and in return sends the influence to others
Term
Diff between Selective Exposure & Selective Attention
Definition
Selective Exposure - the tendency to choose communication that will confirm your own opinions, attitudes, or values
Selective Attention - the receiver processes the stimuli they want to hear while filtering out the others
Term
Agenda-Setting Theory
Definition
the press tells us what to think about by establishing the relative importance of certain issues
Term
Framing
Definition
the press can tell us how we should think about certain issues
Term
Cultivation Theory
Definition
views television as our major storyteller
Term
Mean World Syndrome
Definition
the set of attitudes that the world is a relatively mean and dangerous place
Term
Third-Person Effect
Definition
we perceive others as more influenced by media content than we are ourselves
Term
Main & Minor Points
Definition
Main - are all the broad, general ideas and information that support your central idea
Minor - the specific ideas and information that support the main points
Term
Parallel Structure
Definition
each of your points will be in the same grammatical form
Term
Time Order
Definition
a chronological order, used to show development over time
Term
Spatial Order
Definition
refers to a physical or geographical layout to help your audience see how the parts make up the whole
Term
Cause-and-Effect Order
Definition
divides a speech into two major parts cause and effect
Term
Problem-Solution Order
Definition
divides a speech into two sections. one parts deals w/ a problem and one part deals w/ solution
Term
Topical Order
Definition
whenever your subject can be grouped logically into subtopics
Term
Diff between Full Sentences and Keyword Outlines
Definition
FS - a complete map of what the speech will look like
KW - give only the important words and phrases
Term
Introduction
Definition
the opening statement of your speech
(use humor, an example, etc. to get attention
Term
Conclusion
Definition
should tie a speech together and give the audience the feeling that the speech is complete
(summarize, include a quote, inspire, etc)
Term
Conversational Quality
Definition
you talk to your audience in much the same way that you talk when you are having a conversation with another person
Term
Immediacy
Definition
occurs when the communicator is completely focused on the communication situation
Term
Speaker - How You Look?
Definition
Appearance, Body Language, Eye Contact, Facial Expression, Gestures, Posture
Term
Pace
Definition
refers to how fast or how slowly a person speaks
Term
Inflection
Definition
refers to the change in pitch used to emphasize certain words and phrases
Term
Monotone
Definition
a person who never varies his or her speaking voice
Term
Enunciation
Definition
made up of articulation and pronunciation
Term
Articulation
Definition
is the ability to pronounce the letters in a word correctly
Term
Pronunciation
Definition
is the ability to pronounce the whole word
Term
Rules for Visual Support
Definition
use support to supplement, not replace, the speech
only use it when you are ready to use it
make sure it can be easily displayed in the room
practice w/ your visual support before the speech
Term
Informative Speech
Definition
one that defines, clarifies, instructs, and explains
Term
Goals of an Informative Speaker
Definition
Increase understanding, getting attention, helping retention
Term
Types of Informative Speech
Definition
Objects, Processes, Events, Concepts, Overarching Principles
Term
Strategies for Informative Speeches
Definition
Defining - etymology, Describing - size or quantity, Explaining - connecting the known with the unknown
Term
How do you get listeners involved?
Definition
get the audience to participate, ask rhetorical questions, solicit questions from the audience
Term
Persuasion
Definition
the process of trying to get others to change their attitudes or behaviors
Term
Values
Definition
the ideas we have about what is good and what is bad and how things should be
Term
Beliefs
Definition
are statements of knowledge, opinion, and faith
Term
Attitudes
Definition
are predispositions to respond favorably or unfavorably toward a person, subject, or situation
Term
Strategies of Persuasion
Definition
determine your purpose, analyze your audience, appeal to your audience using logic, appeal to your audience using emotion, use research to prove your points, choose your language carefully, appeal to your audience using your credibility
Term
Target audience
Definition
subgroup of the whole audience that you must persuade in order to reach your goal
Term
Deductive reasoning
Definition
moves from general to specific
Term
Inductive reasoning
Definition
reasoning from the specific to the general
Term
Casual reasoning
Definition
is a logical appeal that pertains to, constitutes, involves, or expresses a cause and therefore uses the word because, which is implicit or explicit
Term
Fallacy
Definition
a component of an argument that is flawed in its logic or form, and because of the flaw, it renders the argument invalid
Term
Dynamism
Definition
show a great deal of enthusiasm and energy for their subjects
Term
Questions of Fact
Definition
are those which ask you to answer whether or not something is true or false, always answered "yes or no"
Term
Questions of Value
Definition
are concerned with the relative merit of a thing
Term
Questions of Policy
Definition
deal with specific courses of action
Term
5 steps of Motivated Sequence
Definition
1) Attention
2) Need
3) Satisfaction
4) Visualization
5) Action
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