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Comm exam #1
Intercultural
9
Other
Undergraduate 2
02/11/2009

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Cards

Term
Culture
Definition
A Socially constructed and historically transmitted pattern of symbols, meanings, premises, and rules.
Term
Social scientific (objective) approach to culture
Definition
Culture is something we HAVE.
-homogenous
Culture is viewed as the external independent variable.
other issues( including communication) are taken as dependent variables
i. Insight of objective approach: Prediction of how different cultures are impacted by or perform certain phenomena

EXAMPLE: We can predict how Americans and Japanese will act differently in a business setting.
Term
Interpretive approach to culture
Definition
Interpretive – Culture is something that we DO. About deep systems of meaning.
Genuinely question and seek to understand the SIGNIFICANCE and MEANING of some cultural practice to a group. “What is the importance of yelling “GO COUGS”?”
-Goal is to understand but not predict.
Term
High vs. Low Context
Definition
High-->stress implicit (not explicit) verbal and non verbal communication
Low--> Stress explicit direct verbal communication (and not non-verbal)
Term
Norms
Definition
Established rules of what is accepted and appropriate behavior
- Norms are not inherent or instinctive.
- Cultural rules change over time.
- applies to both verbal and non-verbal communication

Our ability to successfully interact in an inter-cultural context is highly correlated with our willingness to admit that OUR NORMS are not necessary.
Term
Individualist
Definition
Valuing individual over group identity, group concerns, group rewards. (United States)
Term
Collectivist
Definition
Group over individual identity and obligations, and ingroup-oriented concerns over individual wants and desires (Japan)
Term
Material
Definition
Developed through and within certain artifacts- those that we deem significant.
Term
Symbolic
Definition
We affiliate certain symbols with culture- assigned & agreed upon meaning
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