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| A one-to-many form of communication wherein a single speaker addresses a large audience |
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| when we communicate solely with our own intrests in mind |
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| when we communicate as members of a larger community and our topic is of concern to many |
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| knowledge about how an issues has been treated in the past |
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| Exigence, audience, and constraints |
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| the problem that all acts of rhetoric are motivated by |
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| people who can change the problem either by altering their beliefs and attitudes or by taking direct action that are addressed |
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| factors that control and shape the nature of the communication that affect the ways in which speakers respond to their audiences |
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| a response that meets the demands of exigence |
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Definition
| opinions that individuals hold about the world and about their place in it |
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| relatively inconsequential and easily changeable beliefs |
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| basic long-term beliefs that cannot be changed without disrupting our entire belief structure |
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| what we think should be done about the attitude object |
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| consists of emotional reactions to the attitude object |
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| everything we know or choose to believe about it: it’s causes, its effects, and its solutions |
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| evaluative mental structures that predispose us to an act in certain ways |
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| convictions about what ought to occur or about what is or is not desirable and right |
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| the impression the audience forms of the speaker’s character |
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| when audience members incorporate message content into their belief systems |
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| when the source is perceived to be believable and trustworthy |
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| based on the prescence of a perceived relationship between source and receiver |
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| when the source offers audience members an emotionally rewarding relationship |
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| “it is in my own best intrest to agree with this source” |
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| when the source controls material resources desired by audience members |
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| an explanation of the source’s reasoning |
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| what the speaker wishes the audience to accept |
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| indicates the strength of the claim |
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| connecting link between data and claim |
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| a statement of the conditions under which the claim does not hold true |
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| depends entirely on the authority of a source |
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| based on the emotional needs of the audience when a speaker uses a highly emotional appeal |
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| connects data and claim through logic and reasoning |
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| X caused Y simply because it preceded X |
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