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Comm Ch.9
Public Communication
37
Communication
Undergraduate 1
12/07/2009

Additional Communication Flashcards

 


 

Cards

Term
public communication
Definition
A one-to-many form of communication wherein a single speaker addresses a large audience
Term
private sphere
Definition
when we communicate solely with our own intrests in mind
Term
public sphere
Definition
when we communicate as members of a larger community and our topic is of concern to many
Term
argumentational history
Definition
knowledge about how an issues has been treated in the past
Term
rhetorical situations
Definition
Exigence, audience, and constraints
Term
exigence
Definition
the problem that all acts of rhetoric are motivated by
Term
audience
Definition
people who can change the problem either by altering their beliefs and attitudes or by taking direct action that are addressed
Term
constraints
Definition
factors that control and shape the nature of the communication that affect the ways in which speakers respond to their audiences
Term
fitting response
Definition
a response that meets the demands of exigence
Term
beliefs
Definition
opinions that individuals hold about the world and about their place in it
Term
peripheral beliefs
Definition
relatively inconsequential and easily changeable beliefs
Term
core beliefs
Definition
basic long-term beliefs that cannot be changed without disrupting our entire belief structure
Term
behavioral object
Definition
what we think should be done about the attitude object
Term
affective dimension
Definition
consists of emotional reactions to the attitude object
Term
cognitive dimension
Definition
everything we know or choose to believe about it: it’s causes, its effects, and its solutions
Term
attitudes
Definition
evaluative mental structures that predispose us to an act in certain ways
Term
values
Definition
convictions about what ought to occur or about what is or is not desirable and right
Term
ethos
Definition
the impression the audience forms of the speaker’s character
Term
pathos
Definition
emotional appeals
Term
logos
Definition
logical reasoning
Term
internalization
Definition
when audience members incorporate message content into their belief systems
Term
credibility
Definition
when the source is perceived to be believable and trustworthy
Term
identification
Definition
based on the prescence of a perceived relationship between source and receiver
Term
attractiveness
Definition
when the source offers audience members an emotionally rewarding relationship
Term
compliance
Definition
“it is in my own best intrest to agree with this source”
Term
power
Definition
when the source controls material resources desired by audience members
Term
argument
Definition
an explanation of the source’s reasoning
Term
claim
Definition
what the speaker wishes the audience to accept
Term
qualifier
Definition
indicates the strength of the claim
Term
warrant
Definition
connecting link between data and claim
Term
backing
Definition
additional evidence
Term
rebuttal
Definition
a statement of the conditions under which the claim does not hold true
Term
authoritative argument
Definition
depends entirely on the authority of a source
Term
motivational argument
Definition
based on the emotional needs of the audience when a speaker uses a highly emotional appeal
Term
substantive argument
Definition
connects data and claim through logic and reasoning
Term
fallacy
Definition
an error in reasoning
Term
post hoc fallacy
Definition
X caused Y simply because it preceded X
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