Term
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Definition
- News Release
- Planned Events
- Tips
- Features |
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Term
| 2000 Study of use of Spokespeople |
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Definition
- 501,101 times
- Increase of 81% from 1995 |
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Term
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Definition
| To inform, to shape opinions and attitudes, and to motive |
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Term
| Real-World Problems of PR |
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Definition
PR - Hype
- Failed to do research
- Being a nuisance
Journalists - Biased reporting
- Sensationalism |
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Term
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Definition
- "fluff"
- State-of-the-art
- First-class
- Unique
- Revolutionary
- Unparalleled Opportunity |
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Term
| Press Kits (Promotional Items) |
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Definition
- Have a News Hook/Connection to News Items
- Be Usable to the Journalists
- Try creational packaging instead of promotional items
- Think simple |
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Term
| Establish Rules of Engagement |
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Definition
- Subject of the interview
- Subject NOT open for discussion
- Determine the deadline (How long time should I respond)
- Set Interview Time, Date, Location, Length
- SPONTANEITY is important |
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Term
| DOs in the Rules of Engagement |
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Definition
- Tape an interview
- Ask the approcimate time the piece will be run/air
- Ask for the reporter's background
- Ask for the general direction and the nature of the story
- Ask who in general the reporter is talking to |
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Term
| NOTs in the Rules of Engagement |
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Definition
- Ask for copies of stories
- Ask for proofread or edit their stories
- Ask for questions in advance
- Question the reporter's motive |
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Term
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Definition
- Reporter may use verbaltim the material
- May not identify the interviewee's name/title |
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Term
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Definition
| The reporter may quote verbaltim the interviewee by name/title |
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Term
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Definition
- Directly eye contact with the interview, active listening, ignore the back ground
- Clarify the word you dont fully understand
- Always be careful of your mike even in commercial/post breaks |
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Term
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Definition
- Likely to be the troop; not the commander
- Has a mission
- Usually purports to have “the people’s perspective”
- A generalist, not a specialist
- Knows how to ask the tough questions
- Probably well educated and liberal
- If you work for the military, few have any military background at all |
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Term
| Primary Duties of Government |
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Definition
- Gather and process information (ear)
- Moniter legislative and regulatory agencies to trach issues of concern to their company (eye) |
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Term
| Difference between Lobby and Public Affairs |
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Definition
- Lobby: Specific, Pass/Defeat legislation
- Governmental Relations: Broad, Convince public |
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Term
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Definition
Must register with congress
- Client
- Issue areas
- Amount spent |
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