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comm 368 final
chapter 10: culture and language
21
Communication
Undergraduate 4
12/05/2009

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Term
language is the way to define reality
Definition
* it is not jsut a dictionary of words, sounds, and syntax. it is a different way of interpreting reality, refined by generations that developed their language.
• language is a series of sounds that are combined as symbols to acquire meaning
• the symbols such as words stand for other things
• grammar is needed to combine the words into logical patterns of thought
Term
challenges to communicate in a foreign language
Definition
• the communicator doesn’t know all of the necessary words
• the communicator doesn’t know the grammar
• ***the first impression of someone is also influenced by our perception of a foreign language that we dont know**
Term
nature of language
Definition
*human languages consists of a logical coherent system. system implies patterns, rules, and structure.
*there are two special featres of every human language 1. arbitrariness 2. multilayered rules
Term
arbitrariness
Definition
the relationship between sound of a word (or its symbols) and its meaning is arbitrary, that is, the sound of a word has no connection to the meaning and is capriciously chosen or randomly picked
Term
multilayered rules
Definition
sets of rules in the area of phonology, morphology, syntax, semantics, and pragmantics, structure human languages
Term
phonology
Definition
the sound system of each language
 the consonant sounds f, v, th, z, j, r… used in English don’t exist in Japanese
 Ö, Ä, Ü used in German don’t exist in English.
Term
morphology
Definition
single sounds (phonemes) combine to form morphemes
 the 45 english phonemes can be used to generate more than 50 million morphemes
• ear, erosion, ethnic
Term
syntax
Definition
how words are sequenced together (the possible plans how subject, verb and object are combined)
(ex dog eats bones, dog bone eats...)
*the formation of questions is another example (pitch can imply question being asked)
*knowing the rules of a language and possessing a large vocab will not guarantee effective communcation
*communication only makes sense in the situation in which it occurs
Term
semantics
Definition
meaning is a correlation between language and experience. meanings are attached to words b/c of the experiences ppl have larning them
*study of meaning and it takes into account different types of meaning (denotative, connotative, contextual, figurative meanings)
Term
pragmatics
Definition
situational rules that govern language usage in a particular culture. this group of rules relates to cultural expectations of who talks to whom about what, when, wehre, how, and under what conditions
Term
eurocentric communication
Definition
in tradition of western world, primary function of speaking is to express thoughts as clearly, logically, and persuasively as possible. speakres expected to be direct, explicit and exact. silence in interpers. comm. is to be avoided.
Term
asiacentric communication
Definition
*mutuality, respect, and honesty are three ethical features common to most asiacentric comm that lead to the following attributes: intuitve, emhatic, silence, reserved, subtle
Term
intuitive (asiacentric)
Definition
Asians feel rather than analyze or think about the topics of their communication
Term
emphatic (asiacentric)
Definition
Asians feel deeply about the feelings and reactions of others and display affective recognition towards others
Term
silence (asiacentric)
Definition
Asians are more focused on the mind sounding internally than the tongue exercising externally
Term
reserved (asiacentric)
Definition
assians control emotions and avoid aggressive behaviors, leading to a reserved speaking style
Term
sublte (asiacentric)
Definition
because they stress silence and not verbalization, Asians avoid embarrassing, confronting, or damaging harmony.
Term
context and the use of language
Definition
*asiacentric and eurocentric communication varies depending on the context and situation.
*americans and europeans also communicate differently in private situations
Term
gender differences in language use
Definition
*some ppl argue that men and women live in different worlds, even under same roof.
--for women, speaking is principle way of creating continuing relatinships
--male talk is more forceful, direct, devoid of sympathy, task related
Term
low context cultures
Definition
(info must be provided explicitly, usually verbally)
•less aware of nonverbal cues, environment, situation
•lack well developed networks
•control info on a “need to know” basis
•prefer explicit directions from someone who “knows”
Term
high context cultures
Definition
(much information is drawn from surroundings. Little must be transferred explicitly)
•favor nonverbal communication
•relate informationfreely
•take into account environment, situation, gestures, mood
•maintain extensive information networks
•are used to interruptions
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