• Focus on the globalization of culture as a highly unequal process dominated by powerful capitalist intersests based in wealthy countries
• Operating globally = maximize supply & minimizing costs
• Companies maximize demand by globally
• Systematic exploitation and cultural domination of small countries

• Media technologies and content are shaped by the structure of the media industry.
• Inequalities of power embedded into the broader capitalist economic system are reflected in the ownership and control of media.

• Capitalism = the ownership of wealth and property by powerful class group (the bourgeoisie) & the oxploitation majority (the proletariat)
• Power of bourgeoisie depends on exploitation of proletariat
• False Consciousness 

False Consciousness

• Refers to attempts to take over other companies in order to broaden one's portfolio across different media sectors. 

Vertical Integration

• The expansion of media corporations - via mergers and takeovers - up and down the diff stages of production and distribution.
• When media corporations try to control as many different stages of the production process as possible. 

• The science of study of knowledge
• Attempts to identify and understand truth claims and laws of evidence.

the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

• A set of ideas, beliefs, and assumptions about the world.
• Often used to refer to specifically to dominant and/or misleading sets of ideas tht reflect and reinforce prevailing power relations.