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COMM 2300 Exam 2
UH Professor Lee
7
Communication
Undergraduate 2
04/01/2013

Additional Communication Flashcards

 


 

Cards

Term
Fantasy theme analysis
Definition
an application of symbolic convergence theory; a method of analyzing collections of "communication" to determine underlying "world views" that people hold, judging by the messages they use
Term
worldview
Definition
the totality of one's values, beliefs, ideas, and images of reality
Term
symbolic convergence theory
Definition
-At moments of tension, groups often become very dramatic and share stories or fantasy themes
Term
fantasy themes
Definition
stories told in small groups; include characters, plot lines, scenes, and sanctioning agents
Term
rhetorical vision
Definition
a set of unified fantasy themes go together to paint an overall picture of some aspect or experience
Term
focus group survey
Definition
a carefully selected group of people are interviewed together in a session or discuss on a given topic with or without a guide/ moderator/ facilitator
Term
General purposes of focus group survey
Definition
a. Gather preliminary information
b. Help develop questionnaire items
c. Understand a particular phenomenon
d. Test preliminary ideas or plans of interest
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