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| controlled publicly, paid for by the client. |
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| attempts to secure favorable publicity & promote the client, exists within an advertising agency. |
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| got the idea of PR going through his notion of having a circus parade through town before going to the actual circus site. |
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| causes towns to flourish, needed PR in order to win over the favor of those who owned the land the govt. was trying to buy. |
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| "Buffalo Bill's Wild West" traveling show for out-of-work cowboys. |
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| one of the founders of modern PR, not liked, hired someone to make him look better. |
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| struggles of PR to become respectable |
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| citizens were harder to fool (literacy increased, expansion of print media, & rise of middle class). |
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| developed "engineering of consent" = favorable publicity. |
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| cultural historian, "The Image" = a guide to Psuedo-Events in America, press conferences. |
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| financial, product, & crisis. |
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| laced capsules with cyanide, removed it globally & took responsibility, gained respect in 3 years' time. |
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| oil spill, fired captain, tried to place the blame outside the company, did not own up to mistakes. |
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| the way in which messages create signs & how we interpret them. |
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| image scanning development "scanning disk", motion photography. |
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| "radiovisor", mechanical TV system. |
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| first public demonstration of the mechanical TV system. |
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| father of TV, engineer that devises the iconoscope tube ("portable"), later the kinescope (cathode ray tube). |
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| gives the first public demonstration in the US of TV, ethnocentrism, RCA tries to compete with him. |
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| innovations of the future, introduction of the TV commercially. |
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| first channel to get a commercial station, watched sports live, programming for only 4 hours a night. |
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| color transmission (1952) |
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| said TV was a "vast wasteland", chairman of FCC. |
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| tape recorder, invention of "time shifting". |
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| first offered by Motsuchina, favored over betavision because it was cheaper. |
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| parent company of WTBS, superstation (uplinks its broadcast system to a satellite, which allows for people to pick up the station across the nation). |
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| what is the most watched night of the year? |
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| sundays of daylight savings. |
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| community antenna television, Oregon (first cable system)/Pennsylvania (first commercial cable station) |
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| blocked by natural obstacles, too small to support TV facility, expanded programming, quality of reception, & original programming. |
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| came by way of agreement, franchise (contract between the cable operator & the community). |
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| buys the service, pay cable (premium channels), household. |
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| pictographs, cuneiform, hieroglyphs, & alphabet. |
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| stone, clay tablets, papyrus, parchment, & paper. |
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| printing press, first book was the Bible, negative implications for Church, knowledge available to all. |
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| 95 Thesis, used print to bring a reformation, "cultural reform". |
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| started the library system. |
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| Mergenthaler; changed how printing was done & sped it up. |
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| 3 sections: ancient greek, hieroglyphs, & demotic. helped to analyze language history. |
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| took triggered pictures of a horse in a sequence, creating motion photography. |
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| Thomas Edison; a unit that you looked into to watch scenes on celluloid film as it flipped through; paid a nickel- "nickelodeon". |
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| kinematograph (late 1890s) |
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| projected the images from a kinetoscope onto a wall. |
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| put celluloid stock to work & photographed people leaving a factory. |
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| father of editing; "The Great Train Robbery". |
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| The Motion Picture Patents Company ("the Trust") 3 components: producers, distribute film stock, & own theaters. formed a monopoly. |
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| moved studios to west coast, business headquarters on east coast, star system (regular job, become famous), & feature length films. |
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| "Birth of a Nation" film as art. |
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| first african american to make a film, maintained a middle class status. |
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| "Don Juan", first matinee idol, first movie with recorded sound- "sound on disk" triggered automatically. |
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| first african american to make a film, maintained a middle class status. |
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| "Don Juan", first matinee idol, first movie with recorded sound- "sound on disk" triggered automatically. |
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| Al Jolson; first "talkie", sound on disk. |
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| introduced stop motion (action) photography in order to move King Kong. |
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| originated as a housing development, eventually symbolized movie-making. |
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| Warner Bros, Paramount Studios, RKO, MGM, & 20th Century Fox. form an oligopoly that highlights vertical integration (production, distribution, & owning exhibition). |
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| Universal Studios, United Artists, & Columbia. did not own the exhibition aspect of vertical integration. |
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| comedy, drama, romance, action/adventure, mystery/suspense, westerns, gangster, horror, fantasy/science fiction, musicals, & film noir. |
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