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Comm 203 Final
Fall 2013
63
Communication
Undergraduate 3
12/08/2013

Additional Communication Flashcards

 


 

Cards

Term
What are the 5 patterns of organization for a persuasive speech?
Definition
1.) Problem-solution
2.) Cause-effect
3.) Monroe's Motivated Sequence
4.) Topical/Comparative Advantage
5.) Refutation
Term
What is Monroe's Motivated Sequence?
Definition
1.) Attention
2.) Need
3.) Satisfaction
4.) Visualization
5.) Action
Term
What is a hasty generalization?
Definition
Jump to conclusion based on poor research methodology, inadequate evidence, too small sample size.
Term
What is unrepresentative sample?
Definition
Drawing conclusions from a sample that is unrepresentative of the general population
Term
What is slippery slope?
Definition
If A happens, then B will, then C will, then D will. Speaker provides no evidence of causal relationship.
Term
What is false dichotomy?
Definition
Presenting listeners with only 2 alternatives when there may be many.
Term
What is straw man?
Definition
Presenting an argument against an exaggerated/fake argument then refuting it. Fake argument is the straw man.
Term
What is faulty causal reasoning?
Definition
The speaker apparently assumes that because X preceded Y, that x causes y. Correlation does NOT equal causation.
Term
What is red herring?
Definition
Responds with an irrelevant argument/comment.
Term
What is missing evidence?
Definition
Speaker makes claim that is technically true but is misleading because key information is missing.
Term
What is appeal to ignorance?
Definition
Argues a conclusion should be accepted because of absence of proof of the conclusion is evidence that its true.
Term
What is bandwagon?
Definition
True because the majority opinion.
Term
What is appeal to tradition?
Definition
Accept conclusion because that has always been the case.
Term
What is begging the question?
Definition
Fallacy consists of an arguer engaging in a circular reasoning. EX: Chocolate is healthful because it's good for you.
Term
What is faulty analogy?
Definition
Comparing 2 phenomenon that are not really comparable. EX: Penguins are black and white, and so are old TV shows so penguins are old TV shows.
Term
What is ethos?
Definition
Appeal to credibility.
Term
What kind of reasoning is used with ethos?
Definition
Inductive. Link between evidence.
Term
How do you achieve ethos?
Definition
Providing citations for all supporting evidence.
Term
Claim - ______
Data - ______
Analysis - ______
Definition
Arguing
Support
Link Between the 2
Term
What is pathos? How do they work?
Definition
Emotional appeal. Engage emotions, illustrations are great. What motivates an audience.
Term
What are the 3 components of ethos?
Definition
1.) authority/intelligence/experience
2.) good will
3.) character virtue
Term
What is authority when using ethos?
Definition
Show expertise, cite, use personal experience.
Term
What is good will when using ethos?
Definition
Shows that you care about your audience.
Term
What is character virtue when using ethos?
Definition
Shows you're a person of integrity
Term
What is language?
Definition
Choice and arrangement of words.
Term
What are words?
Definition
Vocabulary you use in your speech.
Term
What is syntax?
Definition
way words are arranged in a certain order.
Term
What are qualities of oral style?
Definition
- Active Voice
- Short words
- Personal pronouns
- Use contractions
- Use short sentences
- Use repetition
Term
What are qualities of vivid style?
Definition
Using imagery, tropes, and manipulated words.
Term
What is a trope?
Definition
Figure of speech, words not taken literally. Simile, metaphor, metonymy, personification.
Term
What is a simile?
Definition
A comparison using like or as
Term
What is a metaphor?
Definition
A comparison not using like or as.
Term
What is a metonymy?
Definition
Substituting part for whole. The pen is mightier than the sword.
Term
What is personification?
Definition
Objects get human qualities.
Term
What is alliteration?
Definition
Repetition repetition of sounds
Term
What is consonance?
Definition
Same consonant sounds repeated.
Term
What is assonance?
Definition
Same vowel sound repeated.
Term
What is cacophony?
Definition
Arrangement of sounds to create harsh unpleasant sounds.
Term
What is euphony?
Definition
Arrangement of sounds to create pleasant, mellow quality.
Term
What is a scheme?
Definition
Figures of speech, words used literally.
Term
What is parallelism?
Definition
Repetition of key words/phrases/etc.
Term
What is antithesis?
Definition
2 contrasting ideas next to each other in parallel structure.
Term
What is an oxymoron?
Definition
placing 2 words next to each other with opposite meanings
Term
What is antimetable?
Definition
reversing order of 2 key words in parallel structure.

"Never negotiate out of fear and never fear to negotiate."
Term
Who created public narrative?
Definition
Sociologist Marshall Gans
Term
What is the rational world paradigm?
Definition
Aristotle - P, E, L
Term
Who was the contemporary theorist that created the narrative paradigm?
Definition
Walter Fisher.
Term
What are the 2 good reasons why stories work in a personal narrative?
Definition
1.) Narrative Coherence
2.) Narrative Fidelity
Term
What is narrative coherence?
Definition
Is the story consistent?
Term
What is narrative fidelity?
Definition
Does the story ring true? Does the story comply with the audiences' beliefs.
Term
What are the 4 elements of a good story?
Definition
1.) Character
2.) Plot
3.) Moral
4.) Setting
Term
What are the 3 aspects of a plot
Definition
-Challenge
-Choice
-Outcome
Term
What is the setting in a personal narrative?
Definition
The immediate context. The occasion. Can enable or disable.
Term
What are the 3 stories within the personal narrative?
Definition
1.) Story of Self
2.) Story of Us
3.) Story of Now
Term
What is the character, plot, moral of the story of self?
Definition
Character = you/someone close to you
Plot = Challenge, choice, outcome
Moral = Lesson learned, values highlighted.
Term
What do you do in the story of us?
Definition
- apply moral from self to community
Term
What are the character, plot, and moral of the story of us?
Definition
Character = particular community
Plot = Challenge, choice, outcome
- Choice = how they're responding
- Outcome = Make right choice so outcome is what you're advocating.
- Moral = lesson learned
Term
What is the story of now?
Definition
The strategy. How to get from where we are, to where we need to be. More specific, the better. Asking audience to act as a result to self and us.
Term
What is epideictic speaking?
Definition
Ceremonial. Happens with a particular occasion.
Term
What are the types of praise/blame epideictic speaking?
Definition
1.) Awards acceptance/presentation
2.) Eulogy
3.) Toast
Term
What are the guidelines for awards presentation?
Definition
- Thank presenter/group honoring you
- Thank people who have helped you get there
- Demonstrate understanding of significance
Term
What are the guidelines for a eulogy?
Definition
- Focus should be on deceased, not on you.
- Respectful humor
- Pick 1-2 characteristics/stories you want to share
- Emphasize those traits that the stories illustrate.
Term
What are the guidelines for a toast?
Definition
- short!
- introduce self and relationship with subject
- congrats & peace the fuck out
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