Term
When Cultural Studies theorist Stuart Hall studied race in the
media: |
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Definition
| He looked at the absences and silences in representation |
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Term
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Definition
| messages from the receiver of a message to the source of the message |
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Term
| Mass communication is different from face-to-face communication because |
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Definition
| . it has more interaction between sender and receiver, it has more feedback and it has gatekeepers (all of these) |
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Term
| Media convergence means.. |
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Definition
| the merging of technologies, industries, and content |
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Term
| Three reasons American media products dominate the global scene |
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Definition
| freedom of expression, audience diversity, big business |
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Term
| Cultural Imperialism is... |
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Definition
the displacement of one country's customs with those
of another country |
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Term
| vertical Integration is.. |
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Definition
| owning all aspects of one industry from top to bottom (Studio, writers, actors, distribution, etc) |
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Term
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Definition
| owning holdings across multiple industries |
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Term
| Media are the ____ of the government |
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Definition
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Term
| Who makes the final meaning in a message? |
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Definition
| Audience (the viewer, reader, player) |
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Term
| Media impact issues are about |
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Definition
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Term
| The First amendments guarantees the right.. |
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Definition
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Term
| Messages mean the same to those who receive them as they do to those who send them. (T/F) |
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Definition
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Term
| Gutenberg’s printing press launched a revolution (T/F) |
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Definition
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Term
| Media research began with studying the effects of |
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Definition
| WWI propaganda in the 1920s |
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Term
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Definition
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Term
| What did uncle toms cabin in late 1800s? |
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Definition
| was the first book banned |
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Term
| what did war of the worlds in late 1930s? |
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Definition
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Term
| Research supports the idea that video games like Grand Theft Auto are good for children. |
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Definition
| True- catharsis is the idea that viewing violent has no effect on violent behavior. |
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Term
| What were the Payne Fund studies & why did they matter? |
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Definition
| studying the effects of TV and Children |
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Term
| Books contributed to the French & American Revolutions & the Civil War.(T/F) |
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Definition
| true- among other economies |
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Term
| Burning the american flag is... |
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Definition
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Term
| Media deregulation in the 1990s.. |
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Definition
| removed restrictions on communication industries |
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Term
| Supreme Court Justice Potter Stewart famously said “I can’t define it, but I know it when I see it” about what? |
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Definition
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Term
| The USA Patriot Act allows the government to: |
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Definition
see what books people are checking out of libraries, access people's private communications without
notification, and see what books people are buying in book stores |
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Term
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Definition
|
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Term
|
Definition
|
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Term
| The Alien and Sedition Act? |
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Definition
| made it illegal to criticize the government. |
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Term
| The Clear and Present Danger Doctrine? |
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Definition
stated that expression should be punished only when
words are used to create a hazardous situation |
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Term
| The most protected form of speech is |
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Definition
|
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Term
| What’s the Fourth Estate? |
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Definition
| the idea of watchdog, journalist, fourth check and balance reporting what the government is doing. |
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Term
Early American newspapers
were |
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Definition
|
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Term
| Janet Cooke, Jayson Blair, and Stephen Glass are what? |
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Definition
|
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Term
| The United exports more media than it imports (T/F) |
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Definition
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Term
| What are the 3 principles of media literacy? |
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Definition
Technical
media are business with commercials interest to make money
media images and technique help shape what we think about the world |
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Term
Which combination of an overseeing body and its mission is
NOT correct? |
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Definition
Standards and Practices divisions—Oversee ethics in TV
programs |
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Term
| Which combination of an overseeing body and its mission is correct? |
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Definition
FCC—Sets violence and sex ratings for films
Comstock Act—Regulates birth control information in the mail
Ombudsmen—Oversee ethics at newspapers |
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Term
| Which combination of person and controversy is NOT correct? |
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Definition
Ed Sullivan showed The Beatles on TV from the waist up
only |
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Term
| Which controversy of person and controversy is correct> |
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Definition
Jayson Blair made up New York Times stories
Larry King promoted his nephew’s musical on King’s show
Stephen Glass made up stories for The New Republic |
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Term
|
Definition
| Blacklisted screenwriters & artists as “communists” |
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Term
| Early American newspapers were: |
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Definition
| Highly partisan and Broadsheets |
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Term
| Traditional advertising objectives include: |
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Definition
Building the brand & image
Spreading news about the product
Adding value to the product |
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Term
| Which medium and its advantage is NOT correct? |
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Definition
| Radio—High pass-along rate |
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Term
| Which medium and its advantage is correct |
|
Definition
Newspapers—Short lead time
TV—Perfect for image ads
Direct marketing—Results are very measurable |
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Term
Which advertising agency department and its function is
correct? |
|
Definition
| Research department—Conducts focus groups |
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Term
Which advertising agency department and its function is NOT
correct? |
|
Definition
Media department—Designs the ads
Account management—Manages the agency staff
Creative department—Places the ads |
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Term
| A corrective or counter ad does what? |
|
Definition
| An ad to correct an incorrect impression |
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Term
| Banners, skyscrapers, & pop-unders are what? |
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Definition
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Term
| You want to create an ad campaign that is international. Problems? |
|
Definition
Language translation
Different cultural sense of humor
Visual images that read differently |
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Term
|
Definition
| media frames to way audience sees issue |
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Term
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Definition
| the more television you watch, the more you think the world is like the world |
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Term
| What’s Social Learning theory? |
|
Definition
| People learn how to behave by watching the behavior or others-real life and television |
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Term
| What’s Agenda Setting Theory? |
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Definition
| media don't tell us what to think, media tell us what to think about |
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Term
According to the bullet theory (also called hypodermic needle
theory): |
|
Definition
| media effects flow directly from media to individual |
|
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Term
|
Definition
| Advertisers sell to a particular niche of the market |
|
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Term
|
Definition
An ad that uses word of mouth or social networks to spread the word about a product
An ad that is so funny or odd or interesting that people
share it digitally |
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Term
| The American Association of Advertising Agencies says NO to: |
|
Definition
| Making misleading claims about a product |
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Term
|
Definition
| Is illegal by some local laws |
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Term
|
Definition
| The group of consumers for whom the media text was constructed as well as anyone else who is exposed to the text. The people who are watching, listening, reading, consuming the media. |
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Term
|
Definition
| the associated or secondary meaning of a word or expression in addition to its explicit or primary meaning: A possible connotation of “home” is “a place of warmth, comfort, and affection.” “Home” means a building, but it also connotes “security” and “warmth.” |
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Term
| What is critical thinking? |
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Definition
| Being thoughtful and analytical about an issue or subject. Applying critical thinking to media means to reflect and consider the various meanings, biases, and values in a media text. Thinking critically about media is the ability to view, question, analyze, and understand issues presented overtly and covertly in media. |
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Term
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Definition
| To take apart, analyze, or break down a media text into its component parts in order to understand how and why it was created. |
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Term
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Definition
| Recognizable characteristics of media consumers such as age, gender, education and income level. |
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Term
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Definition
| A category of media texts characterized by a particular style, form or content. Horror films, emo rock, political news |
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Term
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Definition
| A body of doctrine, myth, beliefs, and tenets that characterize and/or guides a culture, society, institution, organization, social movement, or group. In Media Studies, we explore how media both reflect and help create cultural and social ideology. |
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Term
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Definition
| The agencies and institutions involved with the production of media texts. The music industry, the film industry, the publishing industry, for example |
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Term
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Definition
| All media meant for a large audience |
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Term
|
Definition
| The process of understanding and using the mass media in an informed, thoughtful, and intentional manner. The analysis of media images & messages.The ability to think critically about media texts & institutions & about how they affect our lives & structure our world |
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Term
| what are the three media literacy principles? |
|
Definition
| Media intentionally employ techniques,Media are businesses, Media construct our views of the world |
|
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Term
|
Definition
| The singular form of "media. This term usually describes an individual form. For example, “the medium of television.” |
|
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Term
|
Definition
| The plural form of "medium." This term has come to mean all the industrial forms of mass communication combined. |
|
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Term
|
Definition
| Almost any kind of mass media. A video game, a sitcom, a book, a magazine, a newspaper. A website, a blog, Twitter tweets, Facebook messages. An advertisement. Images in advertising, magazines, film. |
|
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Term
|
Definition
| Storyline. The telling of a plot or story. In a media text, narrative is the coherent sequencing of events across time and space. |
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Term
|
Definition
| An audience “negotiates” a media text. An audience interprets the text and finds meaning in it—this is “negotiating the text.” Sometimes referred to as “reading the text” even if the text is actually viewed or heard, rather than read. Example: “What’s your reading of this film?” |
|
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Term
| what is oppositional rate? |
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Definition
| A way of negotiating the text that is oppositional to how the text was likely created to be interpreted. For example, some LGBT (Lesbian-Gay-Bisexual-Transgender) viewers of the 1980s police drama “Cagney & Lacey” read the television program as being about two lesbian characters, although this was not the official storyline. |
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Term
|
Definition
| The industrial process of creating media texts as well as the people who are engaged in this process. Film producers, television producers, video game producers. |
|
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Term
| what is production value? |
|
Definition
| Describes the quality of a media production—which is generally proportional to the money and technology expended on it. The production value of a film is often critiqued, for example—how well-done are the special effects? |
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Term
|
Definition
| A sophisticated form of demographics that includes information about the psychological and sociological characteristics of media consumers, such as attitudes, values, emotional responses and ideological beliefs. |
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Term
|
Definition
| How media texts represent a group or an idea. The process by which a media text stands for, symbolizes, describes or represents people, places, events or ideas. |
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Term
|
Definition
| The machinery, tools and materials required to produce a media text. |
|
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Term
| if you consume media uncritically? |
|
Definition
| You’ll do whatever media producers tell you to do |
|
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Term
|
Definition
sharing messages:
it may be entertainment, information, or persuasive. |
|
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Term
| what can communication be? |
|
Definition
| interpersonal (two or more individuals, interacting, face to face) or mediated (not face to face, through a medium (print, broadcast, wed, etc) |
|
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Term
|
Definition
| non-verbel, verbal, or a combination of the two |
|
|
Term
| non verbal communication can be? |
|
Definition
| powerful and we rely upon it often and in important ways and about important things |
|
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Term
| what are non-verbal signals? |
|
Definition
| Facial expression, body language, territorial display, and tone of voice |
|
|
Term
| what are the kinds of communication? |
|
Definition
Physical
• Background noise, static, environmental
distraction
Psychological
• Stereotypes & biases
• Preconceived notions of what a message will be Semantic
• Caused by the sender • Bad grammar or confusing sentence structure • Jargon or off-putting vocabulary |
|
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Term
| what is the audience power? |
|
Definition
| Writers, editors, directors and producers might have a particular message in mind but the audience decides the final meaning |
|
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Term
|
Definition
_______EASY AND PLENTIFUL • Face-to-face, interpersonal communication
_______HARD TO GIVE & RECEIVE • Mass communication |
|
|
Term
| what mass media gatekeepers? |
|
Definition
Determine what messages will be delivered, how they will be constructed, and when they will be delivered
Editors Publishers News Directors Producers
The folks who control the media you want to access
_______are dwindling & losing power |
|
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Term
|
Definition
Media is converging/has converged
What used to be separate are now getting
smooshed together |
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Term
| American Domination of World Media? |
|
Definition
1. Freedom of expression has worldwide appeal
2. American media is produced for a diverse audience
• Yes and no: much is produced to sell internationally, which limits certain expressions
3. American media is big business, structured & positioned to sell products internationally |
|
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Term
| what american cultural imperialism? |
|
Definition
| Exporting American culture displaces other cultures. Exports American values—at least as they are expressed in exported media. Exporting materials & consumerism |
|
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Term
| what are some media controversy types? |
|
Definition
*Impact issues deal with how media affect society and individuals
*Legal issues deal with media practices that are governed by law such as libel, invasion of privacy, and antitrust actions
* Ethical issues deal with the idea of whether certain media practices are right or wrong from a moral point of view |
|
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Term
|
Definition
| Media form our ideas of ourselves and of each other • Media represent who we are to each other • Media show us what the world is |
|
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Term
|
Definition
| are large companies involved in many different types of businesses |
|
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Term
| a few big dogs in a business means: |
|
Definition
| lack competition, lack of diversity i, and biased political cultural and religious views, and public airwaves controlled by a minority elite. |
|
|
Term
| what is 1996 telecommunications act? |
|
Definition
Deregulation=Government barriers are removed
The business (airlines, media, whatever) can be
commercially exploited without concern for public need Lower quality, less diversity in media information
disseminated through major media channels
• Goal: Let anyone into communications
• Result: Limits were lifted on how many stations could be owned by one company, and mergers & buy-outs began |
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Term
|
Definition
| government barriers are removed |
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Term
|
Definition
| A verified or indisputable fact, proposition, or principle |
|
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Term
|
Definition
Something that actually exists
• Reality (whose?)
• Truth (but what is that?) |
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