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COMM 101
FINAL EXAM DEFINITIONS
6
Communication
Undergraduate 1
05/03/2011

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Cards

Term
RED HERRING
Definition
A FALLACY THAT INTRODUCES AN IRRELEVANT ISSUE TO DIVERT ATTENTIONF FROM THE SUBJECT UNDER DISCUSSION
Term
AD HOMINEM
Definition
A FALLACY THAT ATTACKS THE PERSON RATHER THEN DEALING WITH THE REAL ISSUE IN DISPUTE
Term
FALLACY
Definition
AN ERROR IN REASONING
Term
CREATING COMMON GROUND
Definition
A TECHNIQUE IN WHICH A SPEAKER CONNECTS HIMSELF WITH THE VALUES, ATTITUDES, OR EXPERIENCES OF THE AUDIENCE
Term
CREDIBILITY
Definition
THE AUDIENCE'S PERCEPTION O FWHETHER A SPEAKER IS QUALIFIED TO SPEAK ON A GIVEN TOPIC. THE TWO MAJOR FACTORS INFLUENCING A SPEAKER'S CREDIBILITY ARE COMPETENCE AND CHARACTER.
Term
DERIVED CREDIBILITY
Definition
THE CREDIBILITY OF A SPEAKER PRODUCED BY EVERYTHING SHE OR HE SAYS AND DOES DURING THE SPEECH.
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