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| originally prepackaged publicity features meant to be aired on local, regional, or national television, **** now are news releases designed as feature stories usually for local television news programs |
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| an audio- or videotape that features newspeople describing an event, interviews with those involved in the event, or ambiance or background of the event itself for voice-over |
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| public service announcement |
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| a radio or television sport aimed at providing an important message to its target audience (non for profits) |
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| a broadcast message either paid-for advertisement or psa |
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| an informal narrative account of a television spot |
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| includes all the information necessary for a complete understanding of a tv spot idea |
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| the version of a television script sent with the taped spot to the stations that will run it |
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| a television spot in which the primary image appearing on the television screen is the human head talking |
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| a television commercial that sets up a dramatic situation complete with beginning, middle, and end. focuses on the story, not the characters |
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| the simplest type of radio spot that involves no sound effects or music bed is meant to be read by radio station personnel |
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| a radio spot produced by the originating agency and ready to be played by the stations receiving it. sports are usually sent in the format used by the particular station |
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| web based ****** allow users to interact using email and instant message as well as other forms exchange and sharing to build and maintain a community of people with similar interests |
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| the second generation of web developement and design |
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| an internet publication composed of any number of web pages, each hyperlinked to each other and to various other websites |
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| a large computer network that links several already established computer networks together with a common language |
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| works of user created video, audio, text or multimedia that are published and shared in a social environment, such as blog, wiki or video hosting site |
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| a frequent and chronological publication of comments and thoughts on the web. |
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| an internal network devoted usually to employee or organization issues and accessed via an internal network or the internet through a password protected gateway |
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| a web 2.0 service that allows users to perform microblogging, communicating in message of no more than 140 characters |
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| a form of blogging limited by the number of characters allowed |
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| search engine optimization |
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| inserting information and words into social media that will register readily on the major search engines |
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| words used in social media that allow search engines to identifiy key points of a message |
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| a form of traditional news release redesigned for adoption through and by social media |
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| an online version of a media relations department. online newsrooms can distribute information to media and others through a broad range of communication methods, including streaming video and audio presenatations, interviews, features, webcasts, webinars, and blogs along with more traditional printable materials |
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| a seminar conducted over the world wide web |
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| one of the most produced organization publications, these not only provide information on the organzation's financial situation but also act as a vehicle for enhancing a corporation's image image among it's various internet publications |
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| the hook in a news release that attracts media attention |
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| basic information pieces providing background as an aid to reporters, executives, employees, and spokespersons |
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| a headline that imparts no information useful to the readers understanding of the story it accompanies |
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| the part of a brochure that explains the purpose of the piece and refers to the title or headline |
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| the informational description that appears below or next to a photo or other illustration |
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| a small, transitional head within an article |
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| the informational description that appears below or next to a photo or other illustration |
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| a stylistic device whereby quotes are credited to their sources |
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| a brief notation at the beginning of a press release used to indication point of origin |
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| a type of news release ***** used to add drama to a story |
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| communication within an organization that imparts managements message to employees |
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| an information piece that contains just these and nothing more |
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| a form of news release that covers an event: a grand opening, an open house, or press conference on an important topic |
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| a press release or other information intended for only one media outlet |
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| communication within an organization that provides employees a means of communicating their options to management |
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| the most common type of brochure fold resulting in a six panel brochure |
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| a type of ending for a feature story in which the main points are summarized |
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| may be (a) a display line enlarging on the main headline usually in a smaller size or (b) a short heading within the copy used to break up a long block of text |
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| the most common kind of news release lead, done well it asks the 5 w's |
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| a press release or other information written in a style intended for a specific publication but being release elsewhere as well |
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| company announcements of personnel changes, usually promotions or the hiring of new people in important positions |
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| placing your piece in context as either part of some larger whole or as a standout from other places |
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| information dissemination that is not generally paid for but is picked up and passed on by another entity such as the media |
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| a brief introduction to a subject you intend to cover in more detail in press releases, backgrounders, or other publicity pieces |
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a magazine or newsletter device of
'pulling" out quotations from the text, enlarging the point size, and setting them off from the rest of the text to draw a readers attention to a point within the article |
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| a feature story written specifically about a person, product or service, or an organization or some part of it. lists facts, highlights points of interest and tying the subject to the organization being promoted |
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| the type of news release deals with specific product lines and is usually targeted to trade publications within individual industries |
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| the most widely used of all public relations formats |
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| alerts the news media to upcoming items of interest to their constituents. whats happening and why they should pay attention |
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| a straight news story: it begins with a lead, expands in the elad, and proceeds to present information decreasing in order of importance |
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| the opening sentence of a straight news story or feature article |
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| a less objective style of writing that provides less hard information than straight news style |
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| this type of news release is used primarily in shareholder relations but is also of interest to financial media |
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