Term
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Definition
| BUSINESSES RUN LIKE SMALL FAMILIES |
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Term
| CLASSICAL/MECHANISTIC SCHOOL |
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Definition
MILITARY MODEL
-science & tech
-workers motivation= $
-workers are replaceable
-leaders are gods |
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Term
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Definition
TREAT WORKERS WITH RESPECT/CARE
-"family," insincere feedback
-Wal-Mart, Kroger |
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Term
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Definition
WORKERS ARE UNTAPPED RESOURCES
-communication is key
-self-motivate if challenged |
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Term
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Definition
COMPANIES HAVE A CULTURE
-Disney
-8 cultural cues |
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Term
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Definition
PRIMARY ROLE IS BEING THE WATCHDOG, PROTECTS US FROM GOV'T
-TRUTH: mutual agreement |
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Term
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Definition
MADE UP OF THOUSANDS OF INDEPENDENT COMPANIES
-TRUTH: corporate media is a monopoly |
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Term
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Definition
CONCERNED WITH THEIR PUBLIC
TRUTH: all decisions driven by money |
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Term
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Definition
OPERATE TO GIVE US ENTERTAINMENT
TRUTH: "advertising distribution system" |
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Term
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Definition
NEW STATIONS, NEW CHOICES
TRUTH: de-massification organizes into effective buying clusters |
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Term
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Definition
TV IS FREE, COMMERCIALS ARE A SMALL "PRICE"
TRUTH: up to 40% of the cost of the products we buy goes towards ads |
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Term
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Definition
NOT PRESSURED BY ADVERTISERS, RESPONSIBLE FOR PROTECTING CORP. CORRUPTION
TRUTH: corps apply financial pressure "don't bite the hand that feeds you" |
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Term
| 6 OF THE MOST RECURRING VISUAL PERSUASIVE STRATEGIES |
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Definition
1. DISMEMBERMENT
2. FEMALE GAZE
3. LIGHTS & LINES
4. WORDS & PICTURES
5. POSTURE & MODEL PLACEMENT
6. WHO'S IN CHARGE |
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Term
| 3 LESSONS ABOUT FEMALE BODY |
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Definition
1. BE VERY THIN
2. ALWAYS REMAIN YOUNG
3. PERFECTION IS EXPECTED |
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Term
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Definition
1. W NEED MEN & SEX
2. W = SILLY SEX OBJECTS
3. W LIVE TO BE OBJECTS OF HIS GAZE
4. WILLING TO BE WITH OTHER W FOR HIS PLEASURE
5. YOUNG GIRLS = DESIRABLE
6. DEHUMANIZED OBJECTS FOR MALE FANTASY
7. LOVE TO BE TREATED ROUGHLY |
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Term
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Definition
1. BOYCOTT
2. WRITE LETTERS
3. BE A GOOD ROLE MODEL
4. SUPPORT MORAL CORPS |
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Term
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Definition
| MEDIA DOES NOT NECESSARILY HAVE THE POWER TO TELL US WHAT TO THINK, BUT IT DOES TELL US WHAT TO THINK ABOUT |
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Term
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Definition
BANDURA'S BOBO DOLL STUDY
-learn by imitating others
-social learning |
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Term
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Definition
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Term
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Definition
A) ANALYZED MEDIA
B) ANALYZED PEOPLE
C) TOP ISSUES MATCHED
MEDIA LED THE WAY
- 2 wk lag time |
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Term
| JOSHUA MEYROWITZ'S 5 RELATIONSHIPS |
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Definition
1. CHILD VS ADULT
2. MALE VS FEMALE
3. LEADERS VS FOLLOWERS
4. RICH VS POOR
5. PEOPLE VS MONEY/SAVINGS |
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