Term
| Characteristic/Component of a Profession (1/5) |
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Definition
| Specialized education providing unique knowledge and skills |
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Term
| Characteristic/Component of a Profession (2/5) |
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Definition
| Recognition by community of a unique and essential service |
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Term
| Characteristic/Component of a Profession (3/5) |
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Definition
| Body of theory-based knowledge developed through research |
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Term
| Characteristic/Component of a Profession (4/5) |
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Definition
| Autonomy in practice and acceptance of personal responsibility |
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Term
| Characteristic/Component of a Profession (5/5) |
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Definition
| Code of ethics and standards of performance established and enforced by a self-governing association of colleagues |
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Term
| International Professional Organization of PR |
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Definition
| IABC - International Association of Business Communicators, in San Francisco |
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Term
| International Professional Organization of PR |
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Definition
| IPRA - International Public Relations Association, had french stamp dedicated for their 25th anniversary, only stamp for PR |
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Term
| National Professional Organization of PR |
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Definition
| PRSA - Public Relations Society of America |
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Term
| National Professional Organization of PR |
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Definition
| CPRS - Canadian Public Relations Society of America |
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Term
| National Professional Organization of PR |
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Definition
| CIPR - Chartered Institute of Public Relations |
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Term
| First university-level course of public relations |
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Definition
| Taught by Edward Bernays in 1923at NYU |
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Term
| Commission on Public Relations Education recommended core content area of study (1/5) |
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Definition
| Theory, Origin, Principles, and Professional Practice of Public Relations |
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Term
| Commission on Public Relations Education recommended core content area of study (2/5) |
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Definition
| Public Relations Ethics and Law |
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Term
| Commission on Public Relations Education recommended core content area of study (3/5) |
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Definition
| Public Relations Research, Measurement, and Performance Evaluation |
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Term
| Commission on Public Relations Education recommended core content area of study (4/5) |
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Definition
| Public Relations Planning and Management |
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Term
| Commission on Public Relations Education recommended core content area of study (5/5) |
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Definition
| Public Relations Writing and Production |
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Term
| Theory, Origin, Principles, and Professional Practice of Public Relations |
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Definition
| nature and role of public relations, history and development of the field, theories and principles underlying the practice, and societal forces affecting the profession and it's practice |
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Term
| Public Relations Ethics and Law |
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Definition
| codes of ethics and standards of practice in public relations and in other professions; ethical issues and trends toward greater organizational transparency,; and legal and regulatory compliance issues such a privacy, defamation, copyright, workplace diversity, product liability, and financial disclosure |
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Term
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Definition
| Application of moral values in practice |
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Term
| Why is there concern for professional ethics and enforcement of codes of conduct? |
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Definition
| To protect those who entrust their well-being to the professional and to protect the profession itself : professional privilege, status, and collegiality. |
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Term
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Definition
| Defamation -> Publication -> Identification -> Retraction -> Fault |
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Term
| Four Torts of Privacy 1/4 |
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Definition
| Appropriation: no commercial use of name or picture without consent |
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Term
| Four Torts of Privacy 2/4 |
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Definition
| Public disclosure of private facts: facts true, reputation not necessarily damaged |
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Term
| Four Torts of Privacy 3/4 |
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Definition
| Intrusion: invading solitude or seclusion |
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Term
| Four Torts of Privacy 4/4 |
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Definition
| False light: person is made to appear other than they actually are |
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Term
| PRSA Code of Ethics Core Principles (1/6) |
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Definition
| Free flow of information; be honest and accurate in all communication |
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Term
| PRSA Code of Ethics Core Principles (2/6) |
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Definition
| Competition; Follow ethical hiring practices and preserve intellectual property rights in the marketplace |
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Term
| PRSA Code of Ethics Core Principles (3/6) |
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Definition
| Disclosure of Information: Be honest and accurate in all communication |
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Term
| PRSA Code of Ethics Core Principles (4/6) |
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Definition
| Safeguard Confidences; protect client privacy |
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Term
| PRSA Code of Ethics Core Principles (5/6) |
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Definition
| Conflicts of Interest; act in best interest of clients and employers |
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Term
| PRSA Code of Ethics Core Principles (6/6) |
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Definition
| Enhancing the profession; keep PR the bomb diggity |
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